IBM (NYSE: IBM) recently announced mixed results for its second-quarter. The company continues to grow through acquisitions and recently bought Apptio, a Unicorn player whose founder I had spoken with a few years ago.
>>>Sramana Mitra: How is Runecast positioned? What is the go-to-market?
Stan Markov: We started developing the MVP in 2014. We launched at VMWorld in San Francisco in 2015. At that time, our product was oriented towards VMWare vSpheres. It was proactive troubleshooting but also security hardening. It was a lot on the IT operations and configuration management side.
>>>Stan and his four co-founders have built a wonderful business from Brno in the Czech Republic. A lot of Bootstrapping by Piggybacking principles have been applied to gain leverage.
Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background?
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Co-founder Mads Jensen started working on Sefaira while an MBA student at INSEAD Business School. When we spoke in 2016, he had gone on to launch a sustainable architectural design software product, raised $18 million in funding, and exited the company. Read on to learn more.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Mads Jensen: I was born and raised in Denmark. I’m from a family with several generations of entrepreneurs. I grew up with business in my blood. I was fortunate enough that my grandfather, in the early 80s, thought this computer thing might have some potential. He bought me a computer when I was quite young. All kids these days grow up with computers.
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