Non-Technical Founders Building a Venture Scale SaaS Company: Sendoso CEO Braydan Young (Part 3)

Sramana Mitra: To me, calling sounds like a mistake.

Braydan Young: Yes. It would have been way better to have a marketing campaign or have a landing page. The knowledge I had was only coming from sales back then. It was brute force.

Sramana Mitra: Unless there is a substantial deal size of at least $10,000 or so, calling doesn’t really work.

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Cloud Stocks: Analysis of ServiceNow’s G2K Acquisition

Earlier last week, ServiceNow (NYSE:NOW) reported its second quarter results that continued to surpass market expectations. Like everyone else, ServiceNow is also stepping up its efforts within the AI space and announced several new features along with an acquisition.

Video FAQs

Non-Technical Founders Building a Venture Scale SaaS Company: Sendoso CEO Braydan Young (Part 2)

Sramana Mitra: You built something good enough for an MVP.

Braydan Young: Yes. We ended up creating a whole entity out in Pakistan. Business model was a buck a send. It started to take off. We were pretty good at SEO and if you search “send a coffee”, we’d pop up first. We got a letter saying, “Why is our logo all over your website?” They didn’t want resellers. We made a couple of quick bucks, so we packed it in.

Best of Bootstrapping: Bootstrapped to an Inflection Point

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.

Happy Grasshopper CEO Dan Stewart was a 1Mby1M entrepreneur when we spoke in 2017. Read how he navigated his way to an inflection point that brought him to the cusp of 4x growth.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Dan Stewart: My family moved around quite a lot as I was growing up. I rarely stayed in a school for more than a year. That took me from West Virginia and Chicago, down to Florida.

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Non-Technical Founders Building a Venture Scale SaaS Company: Sendoso CEO Braydan Young (Part 1)

Braydan and his cofounder are sales guys who have bootstrapped Sendoso to revenue and then raised over $150 million in VC money to scale an excellent SaaS company. Braydan discusses some of the mistakes and challenges, as well as their many successes.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?

Colors: October 6

I’m publishing this series on LinkedIn called Colors to explore a topic that I care deeply about: the Renaissance Mind. I am just as passionate about entrepreneurship, technology, and business, as I am about art and culture. In this series, I will typically publish a piece of art – one of my paintings – and I request you to spend a minute or two deeply meditating on it. I urge you to watch your feelings, thoughts, reactions to the piece, and write what comes to you, what thoughts it triggers, in the dialog area. Let us see what stimulation this interaction yields. For today – October 6

October 6 | Sramana Mitra, 2021 | Watercolor, Brush Pen | 9  x 12, On Paper

Colors: October 5

I’m publishing this series on LinkedIn called Colors to explore a topic that I care deeply about: the Renaissance Mind. I am just as passionate about entrepreneurship, technology, and business, as I am about art and culture. In this series, I will typically publish a piece of art – one of my paintings – and I request you to spend a minute or two deeply meditating on it. I urge you to watch your feelings, thoughts, reactions to the piece, and write what comes to you, what thoughts it triggers, in the dialog area. Let us see what stimulation this interaction yields. For today – October 5

October 5 | Sramana Mitra, 2021 | Watercolor, Brush Pen | 8  x 8, On Paper