Sramana Mitra’s “Fortune in the Middle of the Pyramid” theory of Development Economics presents an alternative to the traditional focus on the “bottom of the pyramid” (BoP). While BoP strategies aim to create products and services for the very poorest populations, Mitra’s theory proposes that tech entrepreneurs can build businesses that target the entire spectrum of the economic pyramid, not just the lowest rung.
>>>It took CoRover CEO Ankush Sabharwal and his co-founders two years to launch their first customer, The Indian Railways. During this time, the founders held on to their jobs, diligently fulfilling their responsibilities while also pursuing their dreams. Here is our conversation from 2023.
Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?
Ankush Sabharwal: I come from a remote district in India in the extreme north – Rajouri. I was brought up there. My family moved to Jammu. I did schooling there. For Masters, I’ve done Software Engineering.
The claim by the Startup Genome Project that a significant percentage of startups fail due to “premature scaling,” often driven by overfunding, is a critical insight that challenges the prevailing “growth at all costs” mentality in the venture capital world. While the exact percentage (e.g., 70% or 74%) might vary slightly across their reports and methodologies, the core message is consistent: having too much money too early can be detrimental.
>>>Academic research on startup accelerators has undeniably provided valuable insights into the traditional model, largely defined by fixed-term, cohort-based, mentorship-driven programs culminating in a demo day and typically involving seed investment for equity. However, the pioneering model of 1Mby1M highlights significant gaps in this established academic framework.
>>>Sramana Mitra: Did you try it inside of Omnicom?
>>>Academic research on startup accelerators has grown significantly since the emergence of the model in the mid-2000s, with scholars seeking to understand their effectiveness, design principles, and impact on entrepreneurial ecosystems. The research largely focuses on understanding what makes accelerators successful, for whom, and under what conditions.
>>>Evaluating a virtual accelerator like 1Mby1M requires a comprehensive framework that considers its unique characteristics as a virtual, long-term, and bootstrapping-focused program, as well as its stated goals of helping a million entrepreneurs reach a million dollars in annual revenue.
>>>Evaluating a startup accelerator, whether it’s a traditional program or a unique model like 1Mby1M, requires a structured framework that aligns with a founder’s specific goals and the stage of their business. The key is to compare what each offers against what you truly need.
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