Yuval Ben-Itzhak: Using newer digital channels to reach their audiences indicates that they need to master that specific content ad. They need to have analytics. They need to have measurement to help produce the content. For digital marketers today, there are many channels to reach their audiences. Each of these channels has its unique content type and
The 26th South by Southwest interactive festival was held in Austin, Texas last week. This feature from Austin 360 looks at the winners of the gaming awards. Red Dead Redemption 2 and God of War were this year’s big winners. For this week’s posts, click on the paragraph links.
Sramana Mitra: Talk to me a little bit about trends that you see in your deal flow. So if you look back on the last 12 or 18 months of deal flow, what are the highlights? Preeti Rathi: When I think about that, one thing that I’ve seen is this winner-take-all phenomenon that we’re observing.
Sramana Mitra: So, your previous company was Outbrain. You were the CTO there? Yuval Ben-Itzhak: Yes, that’s correct. Sramana Mitra: Help us bridge from what you did at Outbrain to what you’re doing here. What’s similar? What’s different? How do you leverage that background? Obviously, that was also content marketing. I’ve covered Outbrain for a
Sramana Mitra: Are all the names that you rattled off seed investments? Preeti Rathi: Yes, most of them. We’re seed investors in Splunk and DocuSign. Not everyone of them is a seed investment. Like I said, we partner. Series A is a very good place for us to start with as well. If it’s something
For entrepreneurs interested to meet and chat with Sramana Mitra in person, please join us for our bi-monthly and informal group meetups. If you are living in the San Francisco Bay Area or are just in town for a visit, we hope you will add these meetups to your calendar and join us. Pre-registration is required,
Entrepreneurs are invited to the 436th FREE online 1Mby1M mentoring roundtable on Wednesday, March 20, 2019, at 8 a.m. PST/11 a.m. EST/4 p.m. CET/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others
Yuval Ben-Itzhak: What makes us unique and differentiated from the market is actually the machine learning and AI that we include in the platform, which takes this raw data and tries to identify the clusters of the persona. It tries to provide recommendations of content and assess the cost of your advertisement budget. All those metrics