We discuss interoperability within the healthcare IT space.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Bridge.
David Wenger: I’m the Founder and CEO of Bridge Connector. We’re the first no-code platform for healthcare-specific integrations. By saying integrations, I mean connecting disparate systems across a variety of healthcare software, whether that’s a cool digital health app, a medical device, an EHR, or even a CRM.
Bridge Connector is the first fully-encompassed solution to focus on integrating all aspects of healthcare in a way that has never been done before. That’s through a no-code approach. It truly means creating integrations into any system that you can imagine based on the use cases that we’re trying to enable interoperability.
To enable interoperability, you have to look at automating the business process of healthcare and behind that, the clinical data of healthcare. If you’re increasing the burden on doctors or office staff in a provider group or a payer system, you have to have the ability to automate the business workflow. That’s what Bridge Connector does.
We figure out a way to automate the different systems that you’re using on a daily basis while connecting them. We view that as a key differentiator for us.
Sramana Mitra: Talk to me about what are your most popular connectors or integrations.
David Wenger: A very good strategic partner of ours is Salesforce. Salesforce really believes in solving that interoperability problem in healthcare. We’re a young company. They’ve really fostered our partnership through the years and helped us grow by bringing us a variety of different use cases. We really feel that they have helped us get to where we are.
At the same time, we’ve been growing outside of that channel. A really common use case that we see is someone who buys a CRM and needs to connect with the other disparate systems that they use whether that is an EHR, billing or scheduling platform, or just an application. How do we connect that and make the data useful?
Sramana Mitra: What percentage of your business is the Salesforce integration?
David Wenger: It’s a pretty small percentage now. They’ve gravitated to becoming a key strategic partner of ours. Other EHRs in the post acute care space have really cool technologies. There’s one that has over 12,000 retail pharmacy locations where they have these biometric blood pressure stations. They do great stuff in the population health space.
We help enable their systems to connect to other systems. We have over 80 logos now representing a couple of thousand facilities across the United States. A good amount of those touch Salesforce.
This segment is part 1 in the series : Thought Leaders in Healthcare IT: Bridge Connector CEO David Wenger