Jitterbit focuses on integrating cloud applications and caters to the non-technical users. Read on to understand the space better.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Jitterbit.
George Gallegos: I’m the CEO. I’ve been at Jitterbit since the beginning. We are an API transformation company. We help companies go through their digital transformation and connect all of their cloud to on-premise. We help them streamline that so that they can be more competitive.
Sramana Mitra: Can you double-click down on that and tell us how you do it?
George Gallegos: We are a cloud service notably referred to as integration platform-as-a-service. We run in the cloud. We make it very easy for corporations and organizations to get their hands on our product and deploy it very quickly in a matter of days. We aim to accelerate their digital transformation by connecting all of their digital assets together very quickly and easily without depending on large teams of IT professionals.
Sramana Mitra: Let’s do a couple of use cases. What kind of customers are we talking? Enterprise customers?
George Gallegos: The types of customers are very horizontal – technology, finance, retail, supply chain, and even healthcare. Our sweet spot has been in the lower enterprise and upper mid-market companies that are adopting cloud and are trying to transform quickly.
A good example would be Skullcandy. They run their entire business on Jitterbit. Whether you buy a Skullcandy headset in a big-box store or on an e-commerce site, all of those transactions go through Jitterbit. We make sure that we share the data with all the other systems that they use to run their business. We’re the platform by which all business activities take place. It’s federated across the organization through our platform.
Sramana Mitra: What would be helpful at this point is to do a bit of an ecosystem map. Obviously, there are other players in the integration space. There are players like TIBCO and Informatica to some extent. How does the ecosystem map out and where do you position yourself in there?
George Gallegos: Believe it or not, we still run into a lot of organizations that try to custom-code the integrations. We also run into other commercial platforms such as Informatica. There’s only a few in the leadership quadrant that Gartner tracks and manages. You’ll find some are dependent on a more technical audience.
For example, Mulesoft, which was acquired by Salesforce recently, tends to go after a more technical crowd. Jitterbit’s background is focused on the line of business use or the less technical user that wants to roll it out quickly and not depend on a lot of technology folks or Java developers or a large IT team. They want to get it done more quickly. Those are two examples.
Sramana Mitra: Would it be fair to say that your core positioning is that you are ideal for non-technical users?
George Gallegos: That’s correct. Our focus has been on non-technical users and even the citizen integrators – the large volume of people in an organization that has to solve these problems. They want to be able to do it without depending on those technical users because they can get it done more rapidly.
Sramana Mitra: If you were to define your universe of competitors, are they just those who focus on non-technical users, or are there other players that you see in deals?
George Gallegos: The ones that we most frequently see are Boomi, which is part of Dell. We see Informatica. We do see Mulesoft. Sometimes but not often, we see SnapLogic. Those tend to be the leaders in the quadrant that are solving these more complex business case problems that are part of a digital transformation of a large organization.
This segment is part 1 in the series : Thought Leaders in Cloud Computing: George Gallegos, CEO of Jitterbit