Sramana Mitra: Tell me about how you sell. Whom were you selling to? What was the sales decision making cycle? Guy Mucklow: Our main target audiences were e-commerce businesses. Another really important learning and a key theme that underlines and underpins our whole business is about choosing your routes to market very carefully. Most of our
Sramana Mitra: For eight years, you did the advertising-based model. What kind of numbers of users did you reach? What level of monetization were you able to achieve with advertising? As you know, content is very difficult to monetize with advertising. Adrian Ridner: Yes, that is one of the things that we also realized, especially
Entrepreneurs are invited to the 321st FREE online 1M/1M roundtable mentoring session on Thursday, September 15, 2016, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
In case you missed it, you can listen to the recording here:
Sramana Mitra: I was about to ask you about the commercial terms that you negotiated with the company that was giving you all this input about what to build. How did you structure the terms? Christian Vanek: The terms were very simple. It was a gentleman’s agreement to be honest and we still are upholding
Anyone involved in a corporate innovation program soon learns that it is quite complex to manage the nuances of such programs and get them to work right. Last year I spent half a day with approximately 40 Fortune 500 Chief Innovation Officers at Xerox PARC, and discussed our experience with corporate innovation methodology through the1M/1M
During this week’s roundtable, our guest was Demitris Memos, CEO of MarineTraffic, a $5M+ revenue startup from Greece. Much of Southern Europe, especially Greece, is in huge economic trouble, and there is an exodus of talent. It is great to see Demitris’ success story against that backdrop. churpr As for the pitches, Helen Dubery from
Sramana Mitra: What was the focus? What drove the process of determining where you were going to focus? Guy Mucklow: One of the things that we had done in trying to get PCA off the ground was to look at a piece of technology, which actually is very prevalent in the UK, around capturing data