Sramana Mitra: What does it mean when you say they distribute? Do they distribute your component or do they distribute the fully-integrated solution of these gas cylinders that have self-monitoring and self-updating capacity? Bob Witter: When we started, we were only a device provider. We helped them find the resources to build out the solution
The Mobile World Congress (MWC) this year was about powerful phones, VR headsets, connected cars, and smart trash cans. This feature from CNET brings you the highlights of the world’s biggest mobile trade show that was dominated by VR this year. For this week’s posts, click on the paragraph links.
Sramana Mitra: When did you hit upon this as a key go-to-market strategy for sourcing projects and being brought into projects? Bob Witter: It was specific to these vendors. These are the relationships that we started to build in the first couple of years of our operation. We knew a lot of these vendors through our
Sramana Mitra: Lift yourself to the 30,000 foot industry perspective level. If you were to start a company in cyber security today, what open problem would you focus on? Manoj Leelanivas: I would start with data. The issue right now is basically that there is too much data. People are struggling to find information from
Sramana Mitra: Can we double-click down on what exactly happened in the first couple of years? It sounds like you started with a hypothesis and that didn’t get any traction in the market. You had to pivot. How did you figure out what to pivot to? What happened? What struck the cord? Bob Witter: We
Sramana Mitra: There is a window before your system is able to figure things out when something may have gotten into the enterprise, but then you would know that something has gotten into the enterprise and do something about it. Is that correct? Manoj Leelanivas: Yes. The beauty of it is that it doesn’t matter
Sramana Mitra: You have to pick and choose the partner that you go to business with because you’re basically risk sharing. You both have to invest to get a new brand up and running. Todd Zipper: Yes. That’s where our expertise comes in around leveraging the brand that already exists and trying to cater to
Sramana Mitra: The example you gave about the propagated malware, does that mean that your system scans every ad that comes into the screen of any employee of your client enterprise? Manoj Leelanivas: Yes, anything that is coming to an employee on any of the vectors. In this case, it’s going to a web page.