Sramana Mitra: In other words, you have identified a specific usage of words and expressions, whether it is in chat or social media. You see certain types of expressions and you have been able to algorithmically qualify that in order to predict certain behavior. Sid Banerjee: Yes and no. We do that in run time.
Sramana: What other strategic decisions were made in the process of penetrating the US market? Derek Roos: One of my priorities after moving to the States was to build out a senior, experienced, management team. Before we made the move it was me and my founding partners. We were young, first time executives and we
Constantin Delivanis is the chief executive officer of BDNA, a leading company in DaaS (data as a service). Constantin holds an MS from Stanford University and a BS from the University of Alexandria, Egypt. He is a serial entrepreneur and has been CEO of several successful companies prior to BDNA. In this interview he talks
Sramana Mitra: Can you talk about the data sources? You said CRM is one of the sources. What about social media data? Sid Banerjee: Social media is a very big part of our picture. The majority of our customers are using social media. One thing that is different at Clarabridge from traditional social media and
Sramana: What was your pricing model prior to the shift into SaaS? How did you adjust that model when you moved into SaaS? Derek Roos: Prior to our SaaS model, we sold perpetual licenses for the use of our platform. The price would depend on the number of applications that would be deployed on the
Sramana Mitra: Let’s have some examples of those problems. Sid Banerjee: The companies will often localize website content to certain market or product needs. That localization can often lead to inefficiency. When they find that people have a particular problem using websites or completing transactions, there will be feedback that comes in a variety of
Sramana: How many VC funds were operating in Amsterdam? Did you know them well? Derek Roos: There are very little options in the Netherlands. There are a lot of angel investors but we were looking for an institutional investor and there are a handful of institutional investors there. There are maybe 10 at most. It
Sid Banerjee is the chief executive officer of Clarabridge, a company that offers customer experience management solutions to large enterprises through the use of big data analytics. Sid has a BS and an MS in electrical engineering from MIT and more than 20 years of experience in business intelligence leadership. Several companies have grown or