Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 3)

Sramana Mitra: It sounds like you need a series of ads to get people to even take a survey. Is that the right measure? Because some people will never take surveys, right? Bill Simmons: That is true. But we also work with other ways to measure awareness. This methodology works well in some cases, and

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Bootstrapping to Exit in Israel: Eli Sasson, Founder of Minicom (Part 3)

Sramana: What were some of your lessons learned in those early days of forming the company? Eli Sasson: We had some unpleasant hiccups on our way. We did all of the design and product research. We based everything on the PC environment, but during the same time, IBM pushed the PS/2 very aggressively in the

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Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 2)

Sramana Mitra: Let’s take a couple of your customers, whomever you feel comfortable talking about, and please be granular in describing the use case. Our audience are high-end technical entrepreneurs, so they would both understand and appreciate a granular description of how this all works. Bill Simmons: We work with many large automobile manufacturers. One

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Thought Leaders in Mobile and Social: Interview with Bobby Yazdani, Founder and CEO of SABA (Part 4)

Sramana Mitra: How are you capturing this social learning, and more important, how are your customers doing it using your system? Bobby Yazdani: There are multiple abstractions built in to the product. People can organize into groups around initiatives, ideas, products, geographies, business processes, and many other elements. We would allow for these groups to

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Bootstrapping to Exit in Israel: Eli Sasson, Founder of Minicom (Part 2)

Sramana: Who were the first few educators who embraced the concept? During the time we are talking about, it must have been difficult to get teachers to embrace technology. Eli Sasson: We spent money and hired an industrial designer. We had a clear understanding of what we wanted. We knew what we wanted the interface

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159th Roundtable Recap: January 31 – Return On Investment

Today’s roundtable, as usual, had a wonderful international flavor, with entrepreneurs from all corners of the globe represented. In particular, we had presenters and attendees from Italy, Chile, Brazil, India, Canada, and various parts of the US. I am particularly pleased to see the rise of Latin America in recent roundtables. I am also encouraged

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159th Roundtable Recording On January 31, 2013

In case you missed it, you can listen to the recording here:

Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 1)

Bill Simmons is a co-founder and currently the chief technology officer of DataXu, a digital marketing management firm that offers platforms and services for advertisers and agencies in order to increase their advertising efficiency and marketing ROI. Bill obtained a PhD in astronautics and aeronautics from the Massachusetts Institute of Technology (MIT). Before working for

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