Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 7)

Sramana: With $12 million, in revenue you can raise money anywhere you want. When a company has substantial revenues, they do not need to move to Silicon Valley to fund raise. Have you considered where you are going to look at raising money? Aaron Fulkerson: Making the decision to move to Silicon Valley or not

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The Past, Present, and Future of Robotics: Interview with Rich Mahoney, Director of Robotics Engineering at SRI (Part 2)

Sramana Mitra: If you look at today’s robots, what would the market penetration look like? Are we still mostly in the area of industrial and manufacturing applications? How much have consumer applications taken off? RM: First off, robotics is a very broad technology. There were talks about robotic kiosks at the airport that were handling

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Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 6)

Sramana: There is also a difference between B2B and B2C oriented companies. In B2B there is only one metric: are customers willing to pay for what you are offering or not? In B2C it is a bit more complicated. There is free stuff flowing around, and you have to monetize through a variety of methods.

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The Past, Present, and Future of Robotics: Interview with Rich Mahoney, Director of Robotics Engineering at SRI (Part 1)

Rich Mahoney is the director of robotics engineering at SRI. He has more than 20 years of experience in the development and research of robotics. He holds a BS and an MS from Drexel University in Pennsylvania and a PhD in engineering from the University of Cambridge, England. In this interview he talks about current

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Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 5)

Sramana: What is your pricing model? Aaron Fulkerson: We price based on the value derived from the implementation, which is what I love about SaaS. You have to earn your customers’ business. If you don’t, then they turn you off. I have tried to make our pricing model entirely value based and tie the cost

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Thought Leaders in Outsourcing: Interview with David DeWolf, CEO of 3Pillar Global (Part 7)

Sramana Mitra: But you have to be careful. Remember what happened in the media industry. All newspapers started giving out content free. At the beginning they hadn’t done that. If they had given some content free and had the kinds of payrolls and paid content strategies [they do now], giving some of it free and

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Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 4)

Sramana: Do you make any assumptions about customer support agents? Do you expect that they will use this product as well? Aaron Fulkerson: Yes, and I will give you an example to illustrate this. A typical deployment by a software company will leverage our subscription payment system. It will typically start with one individual who

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Thought Leaders in Outsourcing: Interview with David DeWolf, CEO of 3Pillar Global (Part 6)

Sramana Mitra: Based on what we have discussed so far, what trends are you observing and aligning yourself with? David DeWolf: The biggest trends we are looking at are the trends of what traditional industries are doing. As we look at product development services, what we are noticing is that more and more traditional industries

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