Sramana: Selling to small businesses in India is a lot different than selling to Indian corporations or MNCs. How did you adjust your strategy? Girish Rowjee: When you approach a small business in India, the first thing they do is start to compare you to the cheapest solution available. They want to engage you on
Sramana Mitra: What year was that? Shaul Kuper: In 2001 we got the deal and in 2002 we delivered the product. SM: So by 2002 you had a reference account in education. Did you go after other education companies?
During today’s roundtable, we launched the book Seed India: How To Navigate The Seed Capital Gap In India. The Indian seed eco-system, after improving somewhat for a few years, is stalling, if not regressing, currently. This book is a realistic, pragmatic look at the options entrepreneurs have in front of them. During the pitches, the
Today’s 197th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, December 5, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. India IST. Click here to join.
Today’s 197th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, December 5, at 8:00 a.m. PDT/11:00 a.m. EDT/9:30 p.m. India IST. Click here to join. All are welcome!
While tremendous interest in entrepreneurship in India continues to surge, there is a troubling and corresponding shortage of seed capital to help get these entrepreneurs’ ventures off the ground. Sramana Mitra, one of the most highly regarded writers on the Indian startup scene, analyzes the current state of the startup eco-system in India in the
Sramana: In the early days of your company, your primary method of sales was through referrals. How did you go from a referral sales model to a more formal sales model? Girish Rowjee: We had a lot of growing pains. We had to create new sales, but we also had to service our existing customers.
Sramana Mitra: Who was your first large website design for? Shaul Kuper: Our first large client was a children’s performer named Sharon, Lois & Bram, very well known performers in Toronto – children entertainers. I approached them and said that we could make a great deal for them – download music, they could sell their CDs