1M/1M Video: Why Is It Important To Study 1M/1M Now?

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 3)

Sramana Mitra: And that’s a classic consumer product situation. So, let’s continue. I think we’re in sync. The net of all this discussion is that there’s a certain barrier to entry based on the quality of the videos. The reason I probed a bit is because funny is not the only vector by which you

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Capital-Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 7)

Sramana: What was the compensation structure of your first employee? How did you balance cash versus equity in the structure? Arjun Dev Arora: We hired someone who was young with minimal relative experience. There was a small equity portion, but that person was involved on the sales side so we structured a very large upside

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Outsourcing: Ross Kimbarovsky, Co-Founder of CrowdSPRING (Part 2)

Sramana Mitra: Today, you’re about a $10 million a year company, right? Ross Kimbarovsky: Roughly in that range. We’re a private company, so we don’t disclose. SM: A range is fine. Now, you said 109,000 designers and freelancers from various nationalities. Talk a little bit about which nationalities are represented.

1M/1M Video: Mentoring or Consulting?

Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 2)

SM: What is the barrier? JA: There are actually two barriers to entry in doing YouTube and doing it well. Number one is you must be creative enough to come up with something that will have an entertainment element to it. It’s not guaranteed that you always have to have that, but the likelihood is

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The Top 20 Technology-Driven Trends for 2012

By guest author Daniel Burrus No matter what industry you’re in, your company can’t survive without technology. And these days, even non-technical employees know that technology goes way beyond desktop computers and networks. From smart phones and tablet computers to mobile apps and cloud-based technology, there are a plethora of technological advancements to not only

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Capital-Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 6)

Sramana: What does your competitive landscape look like? Arjun Dev Arora: It is very interesting. There are a couple of players who are working on the very high end of our market. They focus on e-commerce players who have 500,000 unique users. They are doing dynamic re-targeting. There are companies like Dapper and Criteo.