Sramana: What is the technology behind ReTargeter that enables your clients advertisements to show up on the New York Times website? Arjun Dev Arora: The foundation of the technology is based on real time bidding. We buy an impression in real time on sites like the New York Times. When a visitor to an online
Note: YC has recently (April 2014) announced that they will put 120k for 7% of equity. This is a much better deal for entrepreneurs. However, YC is evolving into a seed fund. More analysis: YCombinator’s Further Evolution into a Seed Fund.
Sramana: What type of companies were you looking for? Did you have a particular market segment you built your concept around? Arjun Dev Arora: Our segmentation was really built off pricing. We started selling the product at $500 a month. That automatically cut out a lot of the very long tail such as plumbers and
Entrepreneurs are invited to the 114th FREE online 1M/1M roundtable on Thursday, February 2, 2012, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to
Sramana: Once you had conceptualized ReTargeter, what steps did you take to get the company off the ground? Arjun Dev Arora: I had the pleasure of meeting some great people in San Francisco. Things at Yahoo were shaky. I asked to be laid off and unfortunately was not. There was a lot of attrition, so
Today’s roundtable was co-hosted with the Jacksonville Startup Weekend. For the uninitiated, Startup Weekends are 54-hour events where entrepreneurs come together to pitch ideas, form teams, and learn best practices. This past weekend, the Jacksonville entrepreneurship community hosted their own version of this exciting program. 150 people came together, and 17 businesses were formed. An
How can entrepreneurs hijack capitalism back from the speculators? Sramana Mitra will be discussing Capitalism 2.0 and ways entrepreneurs and innovators can hijack capitalism back on Thursday, January 26th, at The Commonwealth Club in Santa Clara, California. Please join us for a lively and interactive event. Doors open at 6:30 p.m. Discount for students with