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Most marketers today know that a social medium like Facebook is a powerful advertising tool. But in 2008, when Rob Jewell founded SocialCash, Spruce Media’s predecessor, using social media to market businesses, products, and services had yet to become common practice. Although social advertising is gaining traction, there is still far much too unmonetized advertising
Sramana Mitra: What was your financing strategy for Neolane? You said that the founders bootstrapped the company. Have you taken on any institutional investment to date? Stephan Dietrich: We started with our own money. We knew that with the dot-com crash it would be very difficult to get funding. Our team was not intimidated by
It’s a good week for sky watchers: Mars was in opposition to the sun March 3. But you haven’t missed your chance because the next few weeks are still a good time to look for the Red Planet. Adam Mann of Wired explains how to spot Mars. For the rest of this week’s posts, click
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Sramana Mitra: What is the composition of your customers? You said you have 500 projects a month, right? Ignacio Galarraga: Yes, we handle 500 projects a month. SM: And over the course of the years, you’ve handled more than 5,000 projects? IG: We have done 15,000 projects.
Sramana Mitra: In 2001, if I had been evaluating all of the marketing automation providers out there, what would have been the use case that would have made me pick Neolane? Stephan Dietrich: One of our first clients was an online brokerage firm in France. They needed to communicate effectively with their consumers about daily
Entrepreneurship delegations from various parts of the world often visit Silicon Valley, and draw conclusions about what makes this unique place tick. Find out for yourself by virtually attending a Valley networking event. You can subscribe to the YouTube Channel here.