SM: What differentiated VistaPrint in such a crowded market? RK: In retrospect, a couple of things differentiated VistaPrint and made us succeed. We didn’t try to apply the Internet just to the traditional printing industry. We came from a desktop publishing background and a manufacturing background.
By Guest Author Saad Fazil In an earlier post I argued that Google would benefit from acquiring search engines in verticals such as travel, jobs, and products. By doing so, Google can retain “rich” traffic which otherwise might directly go to those search engines for specific needs.
SM: The catalogue business was at $3 million dollars. What level had it declined to when you sold it, and who did you sell it to? RK: It had declined to $2 million and it was only in Europe. We sold it to the management team in February of 2001. We then put all of
SM: So you did not really take that model to market. RK: When we finally launched I was able to convince Microsoft France to distribute our catalogues in every box of Microsoft Publisher. That gave us a mechanism to reach out to small businesses who were already buying desktop publishing and who we thought would
In case you missed it last weekend, you can find the recording of Sramana on the nationally syndicated Business Owner’s Toolkit Radio show here.
If you haven’t already, please study our free Bootstrapping course. Robert Keane is the president and CEO of VistaPrint, which he founded in 1995 to provide small businesses print tools to market their business. Robert’s vision for VistaPrint emerged from his experience with the development of a retail kiosk design and printing system as well
As US lawmakers argue over the specifics of President Obama’s proposed healthcare overhaul and Americans’ call for affordable healthcare grows more strident, Deal Radar continues its coverage of companies that are using technology to make healthcare delivery cheaper and more flexible. AnyWare Group is a Canadian provider of remote access solutions for hospitals and healthcare organizations
SM: Your business gives options back and allows really talented people to have their career and their family. SS: Some of the biggest challenges in our society are parents not being there for their kids. They are not there for dinners, outdoor activities, or teaching kids how to be healthy.