On the face of it, there is a strong similarity between Rediff (REDF) and Sify (SIFY). Both have portal sites that offer a wide gamut of online services. But in Sify’s case the portal is just a small piece in a big jigsaw puzzle that together makes up the company’s operations. In order to understand
SM: What is your target customer? (Please provide a good segmentation perspective) JS: Our target clients include publishers and information providers who seek to maximize the value of their content. Many of these publishers support a network of properties, and employ Inform’s technology to offer more value to their users across sites. We also operate
SM: Describe some of your team building experiences. Is your management team complete now? KR: Finding the right executive team members can be a nerve-wracking experience. You are essentially giving a huge amount of responsibility to a person who in many cases you’ve only known for a few weeks during the interview process. A key
Overview Women have made their presence felt on the Internet and if you don’t believe it then check the numbers below. Today, 51.7% of Internet users are women and they are growing. In 2006 the total number of women online in the US was 93.9 million compared to 88 million males. According to eMarketer, currently
It turns out that both Jim Satloff and I happen to be Artificial Intelligence aficionados. What you read here is a discussion on Inform’s Natural Language Processing (NLP) based technology that attempts to create an interesting value proposition for publishers on the web. AI has been a notoriously difficult technology genre with big promises and
SM: What stage are you at now? Revenue? Profitability? Traffic? Customers? Users? Any other metrics you track? KR: We launched our service in Q2 of this year, and the response has been fantastic. We’ve already signed up our first set of paying customers, which is a great milestone for us. Initially, our primary goals are
SM: If I were to publish books through Blurb based on my blog writings, I would need to be able to have a paperback that sells for $5-6. I would also need to have a customized storefront on my site that seamlessly ties into yours, so that you can fulfill the order. Can I do
SM: What are your top target segments? KR: We are finding a lot of success with Sales Operations managers, VP of Sales and also the CFO or Director of Finance at small and medium size companies. Those with a slightly distributed workforce and who don’t want the hassle of managing the cost associated with traditional