By Richard Laermer, Guest Author Let me just explain that heading, please. Responsibility has become a buzzword. And I think it’s got to be known for more than just good psychology. Here’s my question slash quandary: Why can’t people be careful when it’s only going to get worse for them? Why o why. Sure, you
SM: Describe the value proposition of LucidEra, including differentiation versus the rest of the market. KR: LucidEra combines sales and financial data to give users at small-to-mid sized businesses powerful insight into the effectiveness of their entire sales operations process (including quotas, pipeline, revenues, and expenses). We firmly believe that just like the everyday consumer
I promised B:C entrepreneurs that if I saw any silver bullet that might help you bootstrap your ventures and access consumers quickly, I will be sure to flag you. Well, here’s one. Last week, I spoke with Rearden Commerce, a company I have covered before. They showed me an implementation of restaurant reservation service OpenTable,
SM: How did you penetrate the market and get early traction? EG: Word of mouth driven by a great and viral product and turbo charged with amazing PR. SM: What stage are you at now? Revenue? Profitability? Traffic? Titles? Any other metrics you track? EG: Blurb expects turnover between $5-10MM in 2007, its first full
SM: What was the market landscape like when you founded the company? KR: When we founded the company in 2005, the BI market was pretty stagnant. Not much innovation had happened in that market in the prior 10 years. It was basically a lot of vendors selling expensive solutions that were difficult and time consuming
On July 12 last week, Info Edge (India) Ltd announced the launch of ‘Asknaukri.com’, which purports to be the first website of its kind in India. With this Naukri.com completes the circle around the concept of online career needs in India. (BOM: NAUKRI) For the uninitiated, ‘Naukri’ in Hindi means job, and Naukri.com is the
If you are trying to do a web PR campaign, you know you have to pitch to the bloggers. The good news is, bloggers are highly visible, easy to identify, and very reachable. Entering the market is a new service that wants to identify people who are the most active members of various online communities,
SM: What are your top target segments? EG: We segment the market very broadly into Consumer/Prosumer and Professional. Top segments within consumer/Prosumer are: * photography books of all kinds including travel, fine art, compilations from photo enthusiast communities * wedding (participant books) * yearbooks, student/class books * family histories * cookbooks Top segments within Professional