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Online Display Advertising Rocks

Posted on Thursday, Jun 14th 2007

First Quarter U.S. Internet Display Ad spending hit $2.7 billion–a 16.7% increase over the same period last year, acc. to TNS Media Intelligence.

There are some very interesting statistics from this report:

* Financial services was the leading category, with spending of $488.7 million on Internet advertising for the period–up 51.2% over 2006.

* Internet advertising across the board represented 7.7% of total media spending.

* Categories coming in below the average were automotive at 4.3% of total spend, pharmaceutical at 2.7% and national restaurants at 1.6%.

* The top 10 Internet display advertisers are IAC, Verizon, Experian, eTrade, Apollo Group, Netflix, Scottrade, AT&T, FMR Corp. and National Amusements.

* Top 10 segments are Financial Services, Retail, Internet, Misc. Services, Media, Telecom, Computer Products, Travel & Tourism, Education, and Auto.

All the sectors we have reviewed : Personal Finance, Travel, Photo Sharing, and Jobs fall in the top 10.

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[…] I have said before, that I am giving up on AdSense, and suggested how Yahoo could kill AdSense. The problem, however, is that the rest of the eco-system isn’t ready yet, and no one has yet come up with a compelling, scalable, vertically-oriented ad network that does justice to high quality traffic and superior content, by tapping into the brand advertising budgets available from major advertisers. […]

Sramana Mitra on Strategy » Blog Archive » Google Great at Monetizing Crap Wednesday, June 27, 2007 at 7:17 AM PT

Amazing to hear that online display is ruling the roost.Financial services is leading the pack which clearly states that online business has picked up like anything. This is a great opportunity for all those who wish to enter this arena.

Lawn Chair Millionaire Friday, January 25, 2008 at 6:28 AM PT