Sramana Mitra: And what were the numbers? 10 people in the beginning, and then how did that grow?
>>>Sramana Mitra: Who were these people that you got an audience with?
Karyn Koven: I think it was because I had a background, and it was based on my reputation amongst other counselors and school officials.
Sramana Mitra: They were referring students to you?
>>>Karyn has built a technology-enabled business that is already over $5M in revenue and sits at the cusp of a tremendous scaling opportunity by leveraging AI. If you are mulling AI startup ideas, this kind of tech-enabled service that is fully optimized with AI could create tremendous value.
>>>Sramana Mitra: So, you were acquiring families through SEO mainly.
Daniel Santos: Yes, primarily SEO.
Sramana Mitra: So, that was not limited to South Florida anymore?
Daniel Santos: Not at all. At that point, we started working with families internationally and across many U.S. states.
Sramana Mitra: Around 2018, how many families are we talking about?
>>>Sramana Mitra: Online’s fine. I’m not necessarily thinking that you’re already on AI in 2016–17, because that’s definitely not the time when AI was as pervasive as it is today. So, let’s go back to 2016–17. Tell me more about how the business was progressing. How many schools were you catering to in 2016–17? How were you finding them? How were you doing the sales process?
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Sramana Mitra: We just discussed very thoroughly the K through 12, but in higher education, where we are dealing with much more complex topics and material, having the framework of a college or a university framework of teachers and professors, having a grading system or a degree system etc. and being part of that construct is actually helpful.
>>>