Sramana Mitra: How are your clients responding to this point? This is a very interesting point.
Janine Yancey: Up until this year, it’s been a difficult conversation to have. That’s why the employers that do partner with us are the ones that are more progressive. They can see the bigger picture. This year, people are starting to see that we can’t clamp down on this.
In the past, everyone was in isolation. No one had power through numbers. All of a sudden, you’ve got a tipping point. You’ve got the web to collectivize and mobilize everyone. What do you know? Every employee, no matter where they sit in the >>>
Sramana Mitra: I actually don’t think it’s a problem. You’ve built a reasonable, profitable company that you own yourself with a small group of team members. You’re at $5 million in revenue. I don’t see why you apologize for it.
Janine Yancey: I guess the reason why is, I look back and I cringe at what I didn’t know.
Sramana Mitra: That’s normal.
Janine Yancey: You’re right. At this point in my journey, I have so much more clarity as you would expect. I guess there >>>
Sramana Mitra: What was an average deal size when you were selling these to your first batch of clients?
Janine Yancey: I believe the first actual client was Intuit. I think it was $30,000 for their whole organization. It was significantly discounted. Some of the first clients were organizations that I had relationships with.
Sramana Mitra: That’s perfect. What was the first year of selling the product?
Janine Yancey: The first year was 2004. Even before I was actually working for Emtrain, I was creating something within the >>>
Sramana Mitra: Let’s do the Entrepreneurs Journeys story. When did you step out of your Google affiliation and start this company?
Janine Yancey: In 2004 or 2005. I was still practicing law through the end of 2005. I had formally started Emtrain as a corporation because I’m a lawyer so it’s an easy enough thing for me to do. Emtrain was on the books as early as 2000, but it was in name only. Then in 2006, a few of us jumped into actually doing it as a full-time occupation.
Sramana Mitra: What was the first version of what you put together and what you released? How did you get
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Janine has built a $5M a year bootstrapped business in the realm of legal training for employment and workplace issues. A core part of her expertise is in sexual harassment and related concerns that are currently hot topics in the industry. This is a must-read interview for those following the discussion in the media.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Janine Yancey: I’m from Los Angeles, but then I was educated in Berkeley and then at Hastings College of Law, which is in >>>
Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Victoria Pettibone was recorded in October 2017. Victoria Pettibone, Managing Director of Astia Angels, a group focused on funding women entrepreneurs. She discusses what they like to invest in, as well as the trends she sees in the deal flow and the portfolio.
Sramana Mitra: Tell us about Astia Angels. What are you doing? What is the focus of the group? What size investments are you making?
Victoria Pettibone: Astia is an organization >>>
Laurel Touby, Managing Partner at Supernode Ventures, and a former entrepreneur and avid angel investor, has now launched her new institutional pre-seed fund.
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In case you missed it, you can listen to the recording here: