Web 3.0 and Social Dance: The Viennese Waltz

This feels like from another world, another time, but it actually isn’t. You can still dance the Viennese waltz, and it is a quintessential social dance.

Here’s a scene from Stanford’s 2011 Viennese Ball:

And one from 2009:

Web 3.0 and Social Dance: Foxtrot

The foxtrot is danced as a competition dance as part of the ballroom dance ensemble, along with the waltz, tango, swing, and quickstep. However, I like the foxtrot as a very fun, swinging social dance. One of my all-time favorites …

Here’s what it looks like in competition:

Here’s how simple it is:

And here’s what Fred and Ginger make it look like:

Web 3.0 and Social Dance: Salsa

Salsa has been very popular in recent years. It is a relatively easy dance, and you will find lots of clubs to go to!

You can do this, right?

Web 3.0 and Social Dance: West Coast Swing

West Coast Swing is one of the most fun social dances. It is highly improvisational, not choreographed at all, and the blues style music is always lovely! Many of the principles we discussed in the series Web 3.0 and the Argentine tango would apply to other social dances, including the WCS.

Personalization Will Make Strides in 2012

Trust Apple to show the way. Yes, again! With Siri, personalization makes a significant leap forward, and now the media is abuzz with other possibilities – from Siri on Apple’s version of the television, to Best Buy’s catalog now available on iOS, and for Siri to help shoppers shop at BestBuy.

All this is very good news for the industry!

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Web 3.0 and the Argentine Tango: Community, Personalization, Vertical Search

Social dance is a natural for building wonderful, sticky, rewarding communities around. What are missing from the tango community are well-thought-through mechanisms to naturally facilitate the community’s interaction needs. Some very old-fashioned forums still work amazingly well. Tango-L is a mailing list that numerous aficionados have been using for at least 15 years to discuss topics of interest. It is a dated technology, but it works because of the lack of any other, better option. >>>

Web 3.0 and the Argentine Tango: Commerce

There is a plethora of obvious merchandise to sell to tango aficionados, and commerce is thus a very attractive category. From music to dance shoes to clothing to DVDs, the options are abundant. And, of course, we’ve been talking about travel experiences all along as possible commercial touch points. Other, less obvious commercial opportunities that have not yet been as well explored on the Web are ways to market private lessons, group classes, restaurant live shows, weddings, corporate events, and so on – methods through which professional dancers monetize their craft. >>>

Web 3.0 and the Argentine Tango: Content

Content, of course, because the tango is a dance form, is abundant on the Web. Just look at YouTube and you will find many video clips. There are lots of blogs written by aficionados from various parts of the world, but my general observation is that tango content on the Web is terribly disorganized, with opportunities for user experiences that are orders of magnitude better. >>>