Content, of course, because the tango is a dance form, is abundant on the Web. Just look at YouTube and you will find many video clips. There are lots of blogs written by aficionados from various parts of the world, but my general observation is that tango content on the Web is terribly disorganized, with opportunities for user experiences that are orders of magnitude better.
In fact, there is context-specific content, and the organization would be far better if those contexts were taken into account.
For example, let’s say you are looking for a teacher in your local community. One of the first things you’d want to do is look up videos of the various teachers in your community and see whose dance style you like. You would also want to see reviews and ratings à la Yelp.
If you are traveling, you will want to see reviews and ratings of different dance venues and local organizers to decide where to go. Who has the best music? What kind of music – nouveau or classic? What kind of ambience? You’d want to see pictures and videos of the venues. For example, there is a wonderful experience to try when you are in Paris … a dance by the river Seine:
Say you are looking for a couple to perform at one of your local events. Again, you’d want to see your options and be able to evaluate them through rich media content. Do you want your exhibition to look like this?
And if you are traveling to a city and want to evaluate a place to stay, you need a combination of a Hotels.com, TripAdvisor, and AirBnB kind of experience so that you can find a way to engage with the right sort of local hosts who meet your particular needs.
This segment is a part in the series : Web 3.0 and the Argentine Tango