By Guest Authors Charley Bush and Kathy Hwang
Continuing our exploration of ways to redesign political websites to engage young voters for the 2008 election, let’s dive into the core needs to consider.
Honestly, we Millennials have never faced serious economic adversity until now. More than ever, we want to have a sense of control and confidence about our decisions. Despite today’s concerns, we have a surprisingly upbeat perspective. We’ll cling to a sense of authenticity and a feeling that we can change things for the better. And of course, as the Facebook generation, we’ll always engage in things that feel personalized, fun, expressive and relevant to our lives. >>>
By Guest Authors Charley Bush and Kathy Hwang
2008 has been called “the year of the young voter.” Eighteen- to thirty-one-year-old voters turned out in droves to the presidential primaries, and the media is scrambling to capture this audience. Who would have ever thought that CNN would co-host a debate with YouTube? Or that you would be able to instant message questions to candidates through the MySpace/MTV presidential dialogues? >>>
SM: Silicon Valley is full of personalities. Steve Jobs is the most iconic, but somehow we are a very individualistic culture. Some of the most successful entrepreneurs are highly idealistic.
LC: Absolutely. They are driven and focused. They can set the march and others will follow and achieve their goals. >>>
Here’s some book-related coverage that readers may find interesting…
First, Amazon Customer Reviews. We need more reader reviews for sure, so if you’ve been reading the book, please consider writing a review. >>>
Yet again, The Economist echoes thoughts in my mind. John McCain has created a real prospect of President Palin, a hugely concerning issue. Obama has raised the wealth re-distribution concern, another huge red flag.
America will choose between two candidates – neither with a vision I have been able to be convinced of, but both better than George W. Bush. Either way, this week a new world order will be set in motion.
Let us hope we are moving towards a better reality, despite the darkness of the current crisis. >>>
SM: What happened after Convergent?
LC: I had my own company for a while, and then Bobby called me and I joined Centillion. There we built multi-service switches. >>>
By Guest Authors Charley Bush and Kathy Hwang
Can design have the power to raise your stock prices?
In 2004, the British Design Council decided to try to answer this question. They created a “Design Index” out of 63 companies that were best-of-breed in design and compared shares of the Design Index with those of the Financial Times Stock Exchange 100 between 1994 and 2004. The result? >>>
Passenger provides an on-demand platform for companies to collaborate with their customers. The company was founded in 2005 when social networking, web forums and chat rooms had started becoming a common way for consumers, especially younger consumers, to provide feedback (solicited or otherwise) on products. Passenger’s co-founders, Andrew Leary and Justin Cooper, realized that companies were struggling to capitalize on their knowledge about consumers. >>>