In case you missed it, here is the recording. Please let us know which business you like best by participating in the poll found here.
SM: If I understand your business, you have direct marketing and selling costs to the insurance companies. Is that correct?
BO: Half of our growth every year is word of mouth. We sign up 1,200 new practices a month, which represents anywhere from 3,500 to 4,000 new doctors a month. Half of those come in off of our contact page on our website. >>>
Joanne Lang with AboutOne posted the following about Sramana Mitra’s Bootstrapping: Weapon Of Mass Reconstruction (Entrepreneur Journeys, Volume 2) on Amazon.com:
“I was not sure what to expect from this book; however, I read it cover to cover on a flight. It was interesting and provided some useful tips and quotes for a team meeting. It also gave me added motivation that bootstrapping a company can be successful – although no doubt hard work!”
Sramana Mitra’s Entrepreneur Journeys, Bootstrapping: Weapon Of Mass Reconstruction, Positioning: How To Test, Validate, and Bring Your Idea To Market and Innovation: Need Of The Hour are all available from Amazon.com and Flipkart.com. Entrepreneur Journeys and Bootstrapping, published by Hachette India, are available in bookstores in India.
SM: Based on the number of customers you have today, how many people have insurance companies laid off due to your technology?
BO: I have no idea. We have taken a significant amount of money out of the healthcare budget.
SM: I asked that question in a complimentary fashion. Good technology has effects on organizations.
BO: I feel bad sometimes, but we don’t sell buggy whips anymore. Things evolve. >>>
Another good review of Sramana Mitra’s Vision India 2020 on Amazon.com:
“An excellent book by Sramana on fostering innovation and entrepreneurship in developing countries, notably India. The author’s first hand experience in education and professional pursuits lend credibility to the lessons enumerated in the book. It should be a useful and enlightening guideline for India’s policy makers and business thinkers. The book delves into the mechanism of entrepreneurial spirit and provides optimism and hope to any individual hoping to do good and achieve success.”
Vision India 2020 by Sramana Mitra is available from Amazon.com and Flipkart.com.
SM: Did you negotiate the deal before writing the software? How did you know the insurance company would be willing to pay for your software?
BO: I wrote the software first because I had a lot of doctor friends and they had told me how terrible the situation was. It took forever for them to get paid. The government estimated that it cost $6 to $7 to process a claim on a piece of paper. I figured if I could send the claims in electronically, then I could save the insurance companies a lot of money and that they would be willing to pay for it. >>>
For e-commerce entrepreneurs interested in discussing all aspects of a startup venture, we will be cohosting the next FREE online 1M/1M strategy roundtable with Volusion on Thursday, September 23, 2010, starting at: 11 a.m. EDT/8 a.m. PDT/8:30 p.m. IST. We hope you will join us and let other entrepreneurs know. You can find more details and register here.
By guest author Praveen Kumar
In a new flavor of the daily deals trend, FreeLunched works with retailers to offer promotional giveaways and allows users to post product reviews. While the original free lunch was just that – lunch, for those who bought a drink, in a custom thought to have begun in the saloons of New Orleans before the American Civil War – recent giveaways on FreeLunched included a portable PlayStation, Amazon gift cards, and a boxed DVD set of season six of the popular television series “Lost.” >>>