According to a PricewaterhouseCoopers report, SaaS accounts for more than 40% of the revenues of 10 of the top 100 software companies globally. PwC’s report projects SaaS to be a high-growth industry within the software market. The increased adoption of cloud technology is ensuring that while revenues from on-premise software reduce for software companies, SaaS revenues will continue to grow. In fact, SaaS revenues are projected to grow 17% annually. In 2011, SaaS sales accounted for 4.9% of software sales worldwide, but that share is projected to increase to 24% by 2016. In another report, Gartner estimates the SaaS market to grow to $22.1 billion by the year 2015 from $14.5 billion last year.
eMarketer estimates worldwide social media user base to grow from 1.47 billion last year to 1.73 billion in 2013. As global internet usage increases, the number of users accessing social media sites will continue to grow as well. Worldwide, the number of internet users is projected to increase to 3.6 billion by 2017 from 2.3 billion last year. Social media users are projected to grow to 2.55 billion by 2017. While Facebook remains the leader in social networking, a few others are making a name for themselves as well.
According to researcher The Radicati Group, the enterprise content management (ECM) market is projected to grow 15% annually over the period 2012 through 2016. The market is estimated to have been worth $4.4 billion last year and is projected to grow to $7.5 billion by the year 2016. Another report by Frost & Sullivan also projects strong growth for the ECM market. Frost & Sullivan estimates the market to be worth $7.92 billion by the year 2017.
Back in 2011, BIA/Kelsey pegged the daily deals market in the U.S. to grow 35% annually to be worth $3.9 billion in 2015. In an optimistic view, the report estimated the market to be worth $6 billion by 2015, translating to a 47% annual growth rate. But, market prospects don’t seem as bright right now. Last year, daily deals market leader, Groupon listed on the NASDAQ but soon saw its stock price and valuation tumble. The poor performance by Groupon even led to the ouster of founder and CEO, Andrew Mason. Things don’t seem to be going that well either for LivingSocial, the second-largest daily deals provider.
Tumblr’s recent billion-dollar acquisition by Yahoo has fueled further interest in other social media companies that could be the next billion-dollar acquisition target. One such player that has also toyed with the idea of an IPO is social scrapbook site, Pinterest.
According to market reports, geoolocation advertising will be a high-growth area through 2015. At present, less than half mobile ad networks use location based advertising. Geolocation-based advertising not only includes display advertising, but it is also evolving into coupon- or deal-based advertising. New York–based Foursquare is a big name in geolocation services. Here is a quick look on how they have fared in the market.
According to Forrester, the technology business management (TBM) market is estimated to be worth $800 million this year. The TBM industry focuses on providing IT departments within an organization with tools that help manage operations more effectively and cost efficiently.
According to a recent Gartner report, worldwide mobile payment transactions are expected to grow 44% over the year to $235.4 billion this year. Gartner estimates the market to be worth $721 billion by 2017, translating to a compounded annual growth rate of 35% over 2012-2017. By 2017, more than 450 million users will conduct mobile payment transactions, compared with 245.2 million this year and 200.8 million last year. Growth will be driven by Asia Pacific countries, which will contribute $74 billion in transactions during the year. By 2016, the region should become the largest by transaction value at $165 billion.