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Content Marketing Leaders Outbrain and Taboola

Posted on Monday, Aug 18th 2014

According to a report by Content Marketing Institute, 93% of B2B marketers used content marketing techniques in 2013 compared with 91% in 2012. The research reveals that 73% of B2B content marketers are producing more content in 2014 than they did a year ago. The report also projects that 58% of B2B marketers were planning to increase their content marketing budget in 2014.

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Latin American Software Giant Globant Debuts on the NYSE

Posted on Friday, Aug 15th 2014

It isn’t very often that one hears of a Latin American company listing on the NYSE. Last month, Argentina-based Globant went public on the NYSE, becoming the first Latin American Software Services company to list on the exchange. Initial stock price movement suggests that the listing has been received positively by the market.

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Check Point Software Looks Strong and Secure

Posted on Thursday, Aug 14th 2014

An Infonetics research report reveals that the global network security appliance and software market was worth $1.8 billion in the fourth quarter of 2013. For the full year 2013, the total network security market grew 2.6% over the year to $6.4 billion. The market mainly comprises of integrated security products, which includes integrated security appliances, secure routers, SSL VPN gateways, and VPN and firewall software.

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IBM Delivers Disappointing Quarter, But Interesting Future Moves

Posted on Wednesday, Aug 13th 2014

IBM’s (Nasdaq: IBM) recently reported quarter may have been disappointing, but Big Blue does not seem too concerned. After entering into an agreement with Apple, they recently announced the acquisition of Lighthouse Software. They seem to be going all guns blazing into the quarters to come.

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Zynga Continues to Lose Ground

Posted on Tuesday, Aug 12th 2014

Online games maker Zynga (Nasdaq: ZNGA) is still struggling to find its mojo. The recent result announcement did not bring any respite as the company’s stock tanked to a 52-week low figure driven by a failure to meet expectations. As the fad for its existing games wanes out, Zynga needs to come up with newer, addictive titles faster than it seems to be able to.

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SAP’s New Motto: Keep it Simple

Posted on Monday, Aug 11th 2014

According to market reports, the growth in the global ERP and CRM markets is driven by the shift of the industry to the Cloud and Software-as-a-Solution-based offerings. According to a Gartner report, more than 40% of the sales last year in these two markets were SaaS-based. ERP market leader SAP is relying on leveraging their Cloud and HANA offerings to continue to dig deeper into the market.

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Groupon Still Struggling

Posted on Friday, Aug 8th 2014

Recently, online travel player Priceline purchased online restaurant reservation service provider OpenTable for $2.6 billion. The acquisition has sparked merger interest in several other local focused online players such as Yelp. Recently, analysts have also been speculating the possibility that daily deals site Groupon (Nasdaq: GRPN) could be a possible take-over target and that someone like Google may be interested in buying it to beef up their Google Offers service.

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Twitter’s Shopping Bag Grows

Posted on Thursday, Aug 7th 2014

According to eMarketer, social networking company Twitter’s (NYSE: TWTR) growth in the US is beginning to slow down. During the current year, Twitter’s user base is estimated to grow a modest 11.6%  in the US. Compare that to growth anticipated in the other regions. eMarketer estimates that Asia Pacific will see a growth of 33% over the year and will account for nearly a third of Twitter’s user base by the end of the current year. Slowing growth in the US, however, has not slowed down Twitter’s financial performance or their shopping spree.

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