New Relic Diversifying Beyond Application Performance Monitoring

According to a Global Industry Research report, the Global Application Performance Management (APM) market is estimated to grow to $5 billion by the year 2020. The increasing demand is driven by the growing need of enterprises to gain better business visibility and monitor applications to deliver customer satisfaction and improve operational efficiency. An earlier Markets and Markets research had estimated the industry to grow 13% annually through the year 2019. Despite the strong market growth, New Relic (NYSE: NEWR) is not restricting its presence to the APM market and is, instead, diversifying to other software services.

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Unicorn Massacre: Box Continues to be Downgraded

Cloud-based storage services provider Box (NYSE: BOX), went public 18 months ago and has since then been trying to improve its valuation. Prior to listing, Box had been valued at $2.4 billion. A year later, the company’s valuation has fallen to just over half that value as the market doesn’t appear too pleased with its loss-making business model.

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Zendesk and Freshdesk Jump on AI Bandwagon

According to Gartner, the global customer relationship management (CRM) software market is estimated to have grown 12.3% to $26.3 billion in 2015. SaaS revenue grew 27% year over year, more than double overall CRM market growth in 2015. Salesforce is the largest player with about 20% of the global CRM market. Zendesk and Freshdesk are two players that specifically compete in the customer support part of the CRM market. >>>

Adobe Pushes into Marketing Cloud Services

According to a RnRMarketResearch.com report published last year, the digital marketing software market is projected to grow 17% annually over the five years to reach $56,613.2 million by 2019. The growth in the industry is attributed to the increasing availability of SaaS-based, cost-effective, and easy-to-deploy products that are helping drive adoption of the tools in Small and Medium Businesses.

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2016 IPO Prospects: InMobi May Have Missed the Bus

According to eMarketer, worldwide ad spending is expected to reach $674.24 billion by the end of 2020. Mobile ad spending in the US in 2017 is expected to grow to $77.37 billion or 38.4% of total ad spending. >>>

2016 IPO Prospects: Gusto Expands Beyond Payroll Processing

According to an IBIS World report, the payroll and book-keeping services market in the US is estimated to have grown 7.8% annually over the five year period from 2011 through 2016. The researcher estimates the market to be worth $81 billion this year. While ADP is the largest player in the industry with more than 10% of market share, other smaller players are also making their presence felt.

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2016 IPO Prospects: Avast Software Preparing for a Listing, Yet Again

According to a MarketsandMarkets report, the global cyber security market is projected to grow 10% annually to be worth $170.21 billion in 2020. North America is expected to be the largest market on the basis of spending and adoption of cyber security solutions and services. But, the smaller Latin American and Asia-Pacific regions will witness rapid expansion.

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Billion Dollar Unicorns: TransferWise Makes Money Transfer Simpler and Cheaper

According to a World Bank report, the global remittance market is expected to grow 3.75% annually over the period 2015 through 2017. Another report from LTP estimates that the US is the leader in the global remittance market with a 22% market share of the global remittance volume. The remittance market is dominated by three key players – Western Union, MoneyGram, and Ria. But these established players are facing increasing competition from startups that are able to offer lower fee structures and innovative technologies to provide online and mobile money transfer capabilities. One such new player is UK-based TransferWise, which recently joined the Billion Dollar Unicorn Club.

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