Thought Leaders in Mobile and Social: Peter Hudson, Founder of iTriage (Part 4)

Sramana Mitra: Yes, I think that’s correct. You’ve differentiated on a few fronts, from what I’m gathering. One is that you have done original content, a limited amount of content per disease, as opposed to providing 10 pages of information that make you lose your way. Then you’ve tied the information to providers with original research on the provider side. Those are probably the two strategies you’ve executed on. Is that correct?

Peter Hudson: Yes, I think, with the caveat that the taxonomy of our content and the UI that supports that is representative of the many different workflows patients go through trying to solve their problems. >>>

Thought Leaders in Mobile and Social: Peter Hudson, Founder of iTriage (Part 3)

SM: I’m asking for specific experiences related to this product. I don’t want generic information.

PH: From this one, I think understanding the health care consumer through our experiences as doctors and seeing it all fall apart when they end up in the ER. Second, it’s all about users and the number of people you have.

SM: What is specific to the health care consumer that you’ve learned here? >>>

Thought Leaders in Mobile and Social: Peter Hudson, Founder of iTriage (Part 2)

SM: And how are people using the technology? A download is one thing. Actual use is quite another thing.

PH: We track that pretty closely, and we probably have some pretty surprising results. We retain close to 70% of all downloads, and we know that based on updates and unique users. And then we have quite a few active users in relation to downloads. We’re over the 20% range, and people tend to use it multiple times a month. When they do use it, they use 30 to 60 page views. >>>

Thought Leaders in Mobile and Social: Peter Hudson, Founder of iTriage (Part 1)

People want simplicity, efficiency and facility in everything they do. Monitoring and maintaining their health is no exception. In fact, when they’re not feeling well and want answers, people tend to be more rather than less impatient.

iTriage LLC, is a Denver, Colorado–based global health care technology company that was founded in 2008 by two emergency medicine physicians. iTriage makes it easier for people to figure out what might be wrong with them, and where they should seek treatment. Consumers around the world have downloaded iTriage’s free mobile app to their iPhones and Androids, and health care providers use it to share with those consumers important health information.  >>>

Thought Leaders in Mobile and Social: Pete Lagana, Founder of Excellis Interactive (Part 3)

SM: Again, give me so use cases. Give me an example or a few examples of things that you are able to do with the kind of user experience work that you do that I wouldn’t be able to do in an off-the-shelf iPad application front ending an MRP system or CRM system.

PL: Sure. If you take SAP CRM, for instance, out of the box, if you’re trying to place an order, it’s not necessarily the most straightforward way to do it. But one of the things that we do is we skin it in a certain way. We make it much more easy to use. We align it based on a process or guided procedure or chevron so that at any point in time – you’ve faced it before when you’re checking out with a credit card. You know there’s a five-step process, and you might know from a chevron or something that you’re on step three of the five-step process, and you can navigate anywhere in between that. Well, that’s the idea that we bring to CRM or the online ordering experience with SAP software. >>>

Thought Leaders in Mobile and Social: Pete Lagana, Founder of Excellis Interactive (Part 2)

SM: What would be helpful would be to double click down on some of those and give me some use cases. How are researchers using it?

PL: Sure. Let’s say there’s a sales rep who needs to be connected with his inventory, and a particular life sciences company that makes medical devices needs to constantly replenish stock or know where its stock of medical devices is located. It could be with the sales rep; it could be in a distribution center; it could be at the hospital itself; or it could be at the metro center. But having built an iOS application that allows that rep to know at any given time, here’re all the surgeries that are happening for his clients or technicians who are using these medical devices and for that sales rep to be able to know his schedule based on these surgeries. He can go to the doctors and talk to the nurses, see which surgical procedures were performed, know what was used and then replenish that inventory all while standing in the doctor’s office and then reducing that inventory back with his ERP systems. That’s just an example of an iPad app that lets us keep track of inventory and makes it easier to create purchase orders and fulfillment and replenishment on the sales rep’s side. >>>

Thought Leaders in Mobile and Social: Pete Lagana, Founder of Excellis Interactive (Part 1)

Excellis Interactive, based in Chesterbrook, Penn., is a company that serves businesses, primarily, in the life sciences industry, by converting enterprise software, websites and mobile solutions into applications by creating relationships between the way that users work and the way that they experience the applications they use to facilitate or support their day-to-day work functions. Excellis’ primary focus is on customer relationship management (CRM), so many of the company’s solutions focus on making the end user’s life less complicated.

Sramana Mitra: Hi Pete. Let’s start with context for our audience. Tell us a little bit about yourself as well as Excellis. >>>

Thought Leaders in Mobile and Social: Chris Ruff, CEO of UIEvolution (Part 5)

SM: How does the car industry see this evolution happening?

CR: Well, today there’re a couple approaches. One is that the mobile phone application would work similar to the way that you’re controlling the address book and things like that on your phone. The app’s residing there, you’re just using the controls and speakers in the car to make it communicate better. That’s one way. The other way that we’re seeing most people do is that they’re building companion applications for the cars. Then you can begin to work with the head unit manufacturers to integrate more of the deep controls into it. Frankly, the way the Bluetooth connectivity works today is a pretty simple use case. It’s [centered on] telephony and address books for the most part. But when you start talking about Yelp, there’s going to be an experience in the car. There’s going to be an experience in the phone. And to some extent, you have to bridge the gap between there, and there is a small application on both sides of that, one in the car and one in the cell phone … to make it work well. >>>