Thought Leaders in Mobile and Social: Mark McCormick, Senior VP of Customer Experience, Internet Services Group at Wells Fargo (Part 2)

Sramana Mitra: Would you speak a bit more specifically on what your assumptions are in that regard? Are you trying to create a social decision making platform under the Wells Fargo website itself, or are you trying to create conversations or touch points to the conversations that are happening on Facebook and Twitter and so forth? How do you do it?

Mark McCormick: Let’s put social aside for a second because that was just an example of how we might think about that particular task. I think a more interesting task to think about and look at how technology enables the task in a different way is deposits. For example, people will always have a need to deposit their checks, but the way they expect to do that will change. We can look back to when people used to stand in the teller line and do it with a banker. You can still do that. Some customers still prefer to do that. But we enabled the technology to do it through our ATMs, and then we enabled the technology to do it through our ATMs without envelopes. >>>

Thought Leaders in Mobile and Social: Mark McCormick, Senior VP of Customer Experience, Internet Services Group at Wells Fargo (Part 1)

San Francisco, California–based Wells Fargo is a financial services company that offers banking, insurance, investments, mortgage, and consumer and commercial finance services throughout the United States. With 270,000 employees working in more than 80 businesses nationwide, Wells Fargo has come a long way over the past 160 years. Always moving forward, like the stagecoach that symbolizes it, Wells Fargo now embraces mobile and social technologies that make life easier for their customers and clients.

Sramana Mitra: Hi, Mark. Let’s start with some background about you as well as what’s happening at Wells Fargo and in the domain of mobile and social, and then we’ll take it into the more comprehensive technology and trends discussion. >>>

Thought Leaders in Mobile and Social: Bernardo de Albergaria and Tommy Ahlers of Citrix Online (Part 6)

SM: Where do you see the evolution? I think these functions, the file sharing function and the collaborative function and the integration, these three pieces we’ve talked about, I think it’s going to take some time for enterprises to fully adapt to this, especially on the integration function. I think it’s going to take substantial time for there to be massive roll out in the large enterprises especially. Probably in three years’ time, we will see a deeper penetration into the enterprise customer base.

TA: You might be right on enterprise, but the things you are talking about here are not to the enterprise but to the teams. It’s built on the teams; it starts with the teams. Not individuals, but teams, they decide to use GoToMeeting, to use Podio and then to pay for it. That’s why it’s starting now. That globally will continue. >>>

Thought Leaders in Mobile and Social: Bernardo de Albergaria and Tommy Ahlers of Citrix Online (Part 5)

Sramana Mitra: What you’re describing is a time not too far in the future in the use case that you talked about, Tommy, in that you want to organize a sales conference with a bunch of customers. You want to invite them to this sales conference, and you need to pull data from Salesforce.com. Potentially, the conference is happening in Citrix’s GoToMeeting environment, and that environment itself can become more social. Today, the social part of that environment is largely in the public chat function of GoToMeeting. But there could be a lot more social environment in that use case as well. Is that correct? >>>

Thought Leaders in Mobile and Social: Bernardo de Albergaria and Tommy Ahlers of Citrix Online (Part 4)

SM: From your perspective, what is the state of the union, in terms of the connectors, that would allow you to realize the vision of deeper integration?

BdA: I would say newer, contemporary, agile services like Podio are built on connectors. Podio is itself is built on its own APIs. So, new services are already built with those connectors in mind. It’s the legacy stuff that is an issue. But there are markets out there emerging and we providers have built these connecting layers so that you can connect the newer capabilities like Podio to older legacy systems. >>>

Thought Leaders in Mobile and Social: Bernardo de Albergaria and Tommy Ahlers of Citrix Online (Part 3)

Sramana Mitra: How did you get into the market? This is a tough place when there are so many players going at it with so many different perspectives.

Bernardo de Albergaria: Yes and no. Yes, because you have to position yourself vis-à-vis all the other players that exist in the market. Why are you different? But no, because of the very issue that they are so different and solve only one part of the problem. Then people realized quickly that it was not a long-term solution that would [work] by implementing a Yammer or a Chatter. It was not a long-term solution by going with Box.net because they would need something more coherent at some point. >>>

Thought Leaders in Mobile and Social: Bernardo de Albergaria and Tommy Ahlers of Citrix Online (Part 2)

Sramana Mitra: Let’s talk about where you see the industry going. I think the best place to start is the evolution of social collaboration. I think Citrix, along with companies like WebEx, did some of the pioneering work in online collaboration, which got us quite a bit farther than where we were in the 1990s to be able to do Web conferencing and mobile conferencing. This led up to easy desktop video conferencing. Social collaboration is the next piece that is coming into the online collaboration movement. Tell me how you see this all playing out. >>>

Thought Leaders in Mobile and Social: Bernardo de Albergaria and Tommy Ahlers of Citrix Online (Part 1)

Santa Barbara, California–based Citrix Online is a division of Citrix Systems with branch offices all over the world. Citrix Online’s cloud service offerings – GoToMeeting, GoToWebinar, GoToMyPC, GoToTraining, GoToAssist, and GoToAssist Corporate – are accessed and used by approximately 17,000 new users each month. In May 2012, the company announced that it had won the Software & Information Industry Association’s (SIIA) 2012 CODiE Award for its GoToMeeting apps for the iPhone, iPad and Android devices.

Sramana Mitra: Hi, Bernardo. Hi, Tommy. Why don’t we start with each of you giving a bit of background to set the context and directional perspective on where Citrix is going from your point of view? >>>