Building a New Online Fashion Brand: Combatant Gentlemen CEO Vishaal Melwani (Part 2)

Vishal Melwani: Within a year, we garnered around 180 clients that were some of the world’s top urban wear brands. We ended up selling to a large trading firm within the first year. We sold to a trading firm based in Hong Kong. I was 25 and I had an exit under my belt. I was this guy who was a highly-driven, third-generation tailor who wanted to focus on the product. I took a couple of months off and went to visit my friends who I’d graduated with. They were typical guys who graduated from business school and law school and they moved out to the east coast to get jobs at Goldman Sachs or JP Morgan. This was the height of the recession. This is around 2008 when jobs were literally just decimated. >>>

Building a New Online Fashion Brand: Combatant Gentlemen CEO Vishaal Melwani (Part 1)

I am a big believer in new, highly focused online fashion brands that can be built with a purely digital strategy. Combatant Gentlemen is a case in point. The company bootstrapped to $700K in revenue, followed it up with a $2.2 million financing round, and is on track to deliver $15 million in revenue this year. The market is large, and hence the opportunity to scale exists.

Sramana Mitra: Vishaal, let’s start at the beginning of your story. Where are you from? Where did you grow up and in what kind of background?

Vishaal Melwani: I am a third-generation tailor. I grew up in Las Vegas, Nevada, believe it or not. My dad was a second-generation tailor. My parents came to America in 1976 from Hong Kong. The goal was to basically have the American dream and focus in on what they knew. >>>

YCombinator’s Further Evolution Into A Seed Fund

YCombinator has just announced that it will replace its $17k for 7% pre-seed equity investment with a $120k for 7% seed investment deal. From the WSJ:

Previously Y Combinator’s standard deal was about $17,000 for 7% of the company, plus an $80,000 note from a group of venture investors and firms eventually known as YCVC, which most recently included Andreessen Horowitz, General Catalyst, Maverick Capital and Khosla Ventures.

So, startups will now get $120,000 from Y Combinator, instead of $97,000 from a combination of Y Combinator and select venture firms. That means the implicit valuation for YC startups rises to about $1.7 million from the previous $1.4 million (YC might deviate from the standard deal “in exceptional cases,” presumably for an ultra-hot startup that merited a higher valuation).

The $120,000 will come directly from YC and a fund it manages that has limited partners, though the accelerator itself has no limited partners, Altman said.

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The Funding of Avaz: Some Reflections

Harvard Business Review Series on the Seed Capital Gap

Crowdfunding Startups: Opportunities and Bottlenecks

There has been a bit of action for a while now in the crowdfunding world, and certain startups have been able to get themselves off the ground using the Kickstarter / Indiegogo style sites. By and large, these types of financings have gone to companies that are building physical products, digital games, etc. Fundings have also happened for some causes, films, books and art projects that are typically not businesses. Equity crowdfunding has been signed into law in the US through the JOBS Act, but it awaits the SECs directives on the precise rules governing the system. In Europe, it is legal and already in practice. Hopefully, other parts of the world will also start seeing the infrastructure develop shortly.

For our domain of focus, the primary concern is financing digital startups: technology and technology-enabled services. Typically, these are difficult to assess, high-risk companies, and amateur investors from the “crowd” are unlikely to be able to perform adequate due diligence to have a sophisticated investment thesis.

However, there is one category of investors who will have an excellent vantage point from which to assess new ventures.
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Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 7)

Sramana Mitra: In that strategy, were you actually partnering with Salesforce and going to market through the AppExchange?

Brad Peters: We were. Salesforce is a fairly hands-off partner. I wouldn’t say that it was a huge help. That has generally been my experience talking to other people. You find Salesforce customers on your own and tell the story to them directly. AppExchange was a nice technical integration point. It wasn’t that great a marketing tool.

Sramana Mitra: I’ve heard big feedback on that. Some people have been very successful generating leads out of AppExchange and some have not. It sounds like in your case, it has not.

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Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 6)

Sramana Mitra: Let’s talk about what happens after you did the reset. What was your go-to market strategy with the new horizontal product?

Brad Peters: We had to sit down and figure out what the go-to market strategy was going to be. There was a lot of experimentation. We couldn’t make our enterprise product available to everybody from day one. So we had to pick a small piece of it and make that available. It was not able to satisfy the entire market. We had to find little pieces of that marketplace that we could grow, expand, and drive. We tried a lot of value propositions – some of which worked, many didn’t. Ultimately, as we kept building the product and getting it richer and more robust, we continued to put more enterprise capabilities into the product. As we ultimately got those enterprise capabilities into the product, we started to compete in that main market. It was late 2010 when we really nailed it and things started to click. >>>