1Mby1M Virtual Accelerator Investor Forum: With Max Brickman, Founder at Heartland Ventures (Part 3)

Sramana Mitra: You have to build around capital-efficient principles. What about companies in the Midwest?

Max Brickman: Absolutely. We have one called Claira. Katie Hall is the founder. It does competency-based evaluation of your current workforce. When you look at a map of Fortune 1,000 companies, they’re predominantly in the Midwest. There’s an unfair advantage that a lot of these companies have by being in the Midwest. Your customers are going to be more interested. We are seeing it more and more.

1Mby1M Virtual Accelerator Investor Forum: With Max Brickman, Founder at Heartland Ventures (Part 2)

Sramana Mitra: Let’s do some examples of companies that you have invested in especially where you have brought them to your customers very early on.

Max Brickman: One would be Workstream. We are one of the early investors in their seed round. It targets the HR space – hiring hourly employees. We loved Desmond the founder. We wanted to introduce him to our network and see if other people agreed.

1Mby1M Virtual Accelerator Investor Forum: With Max Brickman, Founder at Heartland Ventures (Part 1)

Max Brickman, Founder at Heartland Ventures, talks about his firm’s investment thesis.

Sramana Mitra: Let’s start with a little bit of introduction about your background.

Max Brickman: I’m from Wisconsin. I started in the entrepreneurial space early on. I bought my first property in northern Wisconsin when I was 14. It was money from a landscaping company that I had.

1Mby1M Udemy Courses with Sramana Mitra: Financing

Raising money to build a startup is a huge challenge. To be able to raise any money at all, you must first understand how investors think. We have developed the following courses catering to entrepreneurs in different stages of their entrepreneurial journey.

Startup Ecosystem in Kolkata: Lack of Funding

Join us on Thursday, July 20, at 8:30 p.m. IST / 8 a.m. PDT for a special roundtable program: Brainstorming on Eastern India Startup Development. Come share your perspective, sign up to Speak and we will accommodate as many as possible with a few minutes to talk, register here. In case you missed it, you can listen to the recording of this roundtable here.

There is no risk capital available in Kolkata.

This is a refrain that I have heard before many times: there is no risk capital. There is no venture capital. There is no Angel capital. There is no seed capital.

The truth is, in the Valley, most funding goes to validated businesses that are bootstrapped by founders. Or to repeat entrepreneurs with a significant track record of success.

608th 1Mby1M Roundtable Recording

In case you missed it, you can listen to the recording of this roundtable here:

608th 1Mby1M Entrepreneurship Podcast with Max Brickman, Heartland Ventures

Max Brickman, Founder at Heartland Ventures, talks about his firm’s investment thesis.

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Use Bootstrapping with Services to Increase Your Probability of Fund Raising

Raising funding for startups in Silicon Valley is a low probability game. Fewer than 1% who try actually succeed.

Outside the Valley, the startup ecosystems are mostly immature, and the probability gets even lower.

The bar to raise seed funding is getting higher and higher. Seed investors are mostly operating as growth investors, expecting that the entrepreneur will somehow manage to bridge the gap and bring a concept to realization. In fact, what these investors really want is to invest in businesses that have traction, not just validation.

In short, they want to come to the rescue of victory.

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