Thought Leaders in Internet of Things: Daniel Raskin, VP of Strategy at ForgeRock (Part 3)

Sramana Mitra: Let’s take those uses cases in automobile and transportation. Can you give us your perspective of what you’re observing in those industries when it comes to IoT adoption? What is happening in IoT adoption in the automobile industry? What is happening in the IoT adoption in the container business?

Daniel Raskin: There are two things that are happening. There’s a great article by Michael Porter in Harvard Business Review that talks about connected things. He does a really great job of talking about where we’re at. Where I see we’re at is the whole concept of creating the next generation software platform. We’re spending a lot of time with vendors like Intel that are trying to figure out how to construct the next generation stack for those enterprises to consume and implement. With the Toyotas of the world, what we’re seeing is they’re focused today on implementing basic IoT use cases. >>>

Thought Leaders in Internet of Things: Daniel Raskin, VP of Strategy at ForgeRock (Part 2)

Sramana Mitra: Let’s actually do some use cases. You can pick what use cases you want to share. The first context you should settle is that why was the story pitched as an Internet of Things story.

Daniel Raskin: You look at all the big areas of growth in digital today. You have cloud, IoT, and Big Data. All those things are very hot topics that people are constantly talking about and the foundation for doing all three of them is identity. You can’t do Internet of Things (IoT) without being able to register a machine or device and associate that machine to a user to be able to authorize or revoke data from that device.

The traditional identity world was focused very much on web applications and how you manage that, but with the digital transformation, there’s a massive need and opportunity to use technology that transforms how people engage with the world. That’s been a core goal of ForgeRock. How do you take identity and how do you go through the whole lifecycle management of, not only humans, but devices and things as well? >>>

Thought Leaders in Internet of Things: Daniel Raskin, VP of Strategy at ForgeRock (Part 1)

Daniel enlightens us on the identity side of IoT and discusses use cases in automobiles and transportation in this interview.

Sramana Mitra: Let’s start with some introduction about yourself as well as ForgeRock.

Daniel Raskin: I’m the VP of Strategy at ForgeRock. I have a long history in the identity and access management space, stemming from Sun Microsystems, which was one of the largest commercial open source identity and access management businesses. I was their Chief Identity Strategist and ran their identity portfolio. I’m continuing to do all kinds of great things in identity here at ForgeRock.

ForgeRock has very strong ties to Sun Microsystems. Many know that Sun was this phenomenal company in research and development around software and hardware. What a lot of people don’t realize is that Sun had one of the largest commercial identity and access management businesses in the world. >>>

Thought Leaders in Internet of Things: Luke Schneider, CEO of Silvercar (Part 5)

Sramana Mitra: I think it’s not as close in terms of consumer deployment of autonomous vehicles. It’s still away. I don’t think it’s ready to hit the roads quite soon.

Luke Schneider: I read a Morgan Stanley or a JP Morgan report, not long ago, talking about how exciting self-driving cars are and how it’s going to be the next best thing since sliced bread. >>>

Thought Leaders in Internet of Things: Luke Schneider, CEO of Silvercar (Part 4)

Luke Schneider: Transportation, as a whole, is segregating into three big buckets. There’s owned transportation, which is the traditional or conventional way. It’s what my parents did and sort of what I do where you own a car, drive a car, sell the car, and buy another one. If you own an Aston Martin, it’s a bigger trophy than if you own a Toyota. That’s not going to go away. Automakers are going to manufacture cars despite urbanization. The long-term prognosis for that though is that they won’t sell as many. >>>

Thought Leaders in Internet of Things: Luke Schneider, CEO of Silvercar (Part 3)

Luke Schneider: The whole point behind this company and why it’s relevant specifically to the Internet of Things is that personal transportation is not your toaster talking to your coffee maker. This is actually you getting access to a vital utility you need as a human being on Earth in 2015. You need cars for different reasons. Sometimes, you need to get a car for a few hours. Sometimes you need it for six months to a year. Our point is simply how that gets delivered should be through technology and specifically through mobile devices. It also requires physical world operations models to deliver the customer experience the way you want to. Silvercar is really the first manifestation of that. >>>

Thought Leaders in Internet of Things: Luke Schneider, CEO of Silvercar (Part 2)

Sramana Mitra: You have described the user experience from the consumer’s point of view. Can you explain the engineering of this? What’s going on where?

Luke Schneider: What seems simple on the surface is complex on the inside. It required us to solve a lot of problems. One of the reasons why we chose Audi is that each vehicle has a controller area network in it. There is literally, in case of an A4, about seven controller area networks running everything from the power train to the entertainment system. With a simple piece of hardware that plugs into a 10-pin connector, we tap into that network. It communicates with that car through a phone. At the same time, we’re communicating with cloud servers over wireless. Essentially, that’s how that customer is able to access their vehicle. That’s the iceberg analogy. >>>

Thought Leaders in Internet of Things: Luke Schneider, CEO of Silvercar (Part 1)

This is a discussion with Luke Schneider, the former CTO of Zipcar, on the future of transportation, and how IoT will be playing into that universe.

Sramana Mitra: Let’s start with some introduction about Silvercar as well as yourself.

Luke Schneider: I’m the CEO of Silvercar. Silvercar is about three years old now. We were founded in 2012 with a pretty straightforward mission. The mission statement was to change the way the world hits the road. We are, in the way customers experience us, an airport car rental company. We are not traditional or conventional in any way in that the concept was born of one too many frustrations at the airline car rental counter. You just never seem to know what you’re going to get. There are very long lines and inconsistencies in the process. There are redundancies and a constant upsell of everything from GPS devices to different kinds of cars. >>>