Thought Leaders in Healthcare IT: William King, CEO of Zephyr Health (Part 3)

Sramana Mitra: What kinds of things have they been able to do after connecting over a hundred datasets?

William King: The use cases are numerous across the organization. What ends up happening is, we serve two different constituents. We serve the people who are out in the field. They’re engaging with the decisions. They’re thinking about the community and the patients ecosystem.

What we’re able to do with them is very similar to what you experience in your consumer life. When I got into the car this morning, my phone connected to the Bluetooth and it suggested driving directions to the office. Clearly, I know the way to the office, but I still look at that because there might be traffic or roadwork. I never told my phone where the office is. I don’t explicitly >>>

Thought Leaders in Healthcare IT: William King, CEO of Zephyr Health (Part 2)

Sramana Mitra: What are the other buckets of data?

William King: We take the public domain data and co-mingle it with proprietary data from our customers. This could be anything that they’re generating from things like CRM systems, ERP, or any of the data capture system that they’ve built and are leveraging internally. We can co-mingle that with public domain data.

The final category is purchase data. It’s very exciting to see how the data vendor landscape continues to evolve. Of course, there are the big behemoths that have been in the category for decades and continue to be very relevant and important. Increasingly, we >>>

Thought Leaders in Healthcare IT: William King, CEO of Zephyr Health (Part 1)

I first spoke with William for our Entrepreneur Journeys series in March 2015. This is a follow-up discussion on the company’s progress and extensive impact by harnessing data from a hundred different sources to help pharmaceutical companies across various use cases. Excellent insights!

Sramana Mitra: Let’s start by catching up a bit. We spoke sometime back in the Entrepreneur Journeys series where you introduced Zephyr Health. Our audience has that. We’ll connect that story to this one so people can go back and read that story. Catch me up on what’s happening. >>>

Thought Leaders in Healthcare IT: Michael O’Neil, CEO of GetWellNetwork (Part 3)

Sramana Mitra: My conclusion, to some extent, is that the drive to get these kinds of systems out would probably need to come from the payers because they are incentivized to keep people healthy. You’re right. The data are sitting inside of different providers. It’s a complex adoption cycle. In your orbit, who are at the forefront of this work?

Michael O’Neil: Let me say one thing about what you said. What we’re seeing happen is that the regulatory change is driving a lot of integration of payers and providers. The providers are taking on risk, thus becoming payers in many instances. Kaiser Permanente are both payer and provider in many respects. It’s not surprising that the forward-thinking innovations are >>>

Thought Leaders in Healthcare IT: Michael O’Neil, CEO of GetWellNetwork (Part 2)

Sramana Mitra: If you were starting a company today, how would you frame that? Given those trends and those dynamics, how would you frame an opportunity?

Michael O’Neil: This notion of precision medicine is all the rage in healthcare today. It’s about finding very precise therapies – devices, pills, diagnostics – that go directly to DNA or the disease. What I would actually frame up is the analog to precision medicine, which is what we call precision engagement that is about understanding a person holistically from the very outset.

Can we measure a person’s capacity to engage in their own care in a one-to-one scalable way? Can we put a FICO score >>>

Thought Leaders in Healthcare IT: Michael O’Neil, CEO of GetWellNetwork (Part 1)

There are tremendous inefficiencies in the healthcare ecosystem and a large percentage of these can be streamlined with technology. This is a field where technology has an unambiguous positive impact to bring to bear. However, we’re still far from where we need to be.

Sramana Mitra: Let’s start with some introduction. Let’s introduce our audience to yourself as well as to GetWellNetwork. What do you do? What’s your background?

Michael O’Neil: I’m the Founder and CEO of GetWellNetwork. We are a company that has been around for some time >>>

Thought Leaders in Healthcare IT: Prashant Srivastava, CEO of Evive (Part 4)

Prashant Srivastava: That business would get better over time because it would learn from what works for each person and adapt whereas as we got bigger in a human capital business, the labor pool gets progressively less in quality. This would be something they would learn over time and be more effective at scale and deliver something at a very cost effective price point that would still be very comparable to what a human touch was doing at that time.

Sramana Mitra: It’s very interesting. The framing of the problem that you’ve done is interesting. I think there’s a lot to learn from that. How big a company are you today?
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Thought Leaders in Healthcare IT: Prashant Srivastava, CEO of Evive (Part 3)

Sramana Mitra: How do you charge?

Prashant Srivastava: Employers invest about $50 a person a year in our technology to help get the right benefit to the right person and get value for their $10,000 investment.

Sramana Mitra: Can you look at the benefits infrastructure and comment on what are the trends that you see? What are open problems that you would steer entrepreneurs to look into?
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