By guest authors Irina Patterson and Candice Arnold
Irina: So, what do you think is the most important thing that angel-backed founders should do to increase their chances of success?
Paul: From our perspective, if Wider Wake, being an angel group, has backed a team of founders, the best thing they can do is engage with those angels. Make sure that if you have angels or if you’re bringing angel money in, make surE it’s strategic money. I understand that some companies don’t have the choice, but where you do have strategic angels, make the most of them. I think you’d be surprised. >>>
By guest authors Irina Patterson and Candice Arnold
Irina: Any interesting stories about the companies you invested in?
Paul: Back to appssavvy, they’re really a case study deal for us. That’s exactly the way in which we like to work.
Steve: appssavvy started out with an idea when Facebook opened its platform to third-party developers. So, if you are familiar with Facebook, you may see apps like “Mafia Wars” or “Circle of Moms” or “Farmville.” All of these are applications that are built on the Facebook platform, to engage and entertain Facebook users. There are upward of 300,000 different apps on the Facebook platform today. >>>
By guest authors Irina Patterson and Candice Arnold
Irina: Do you invest in teams straight out of school, or do you require previous business experience? If only with experience, what level of experience do you require?
Paul: We much prefer teams with experience, but that experience doesn’t need to be at a certain level of office. >>>
By guest authors Irina Patterson and Candice Arnold
Irina: Is there anything your group does differently from others in valuing a company?
Paul: As we’re all successful entrepreneurs ourselves, we’ve been on that side of the table. We understand motivation and what a poor capitalization structure can do to motivation. For example, just because an entrepreneur wants to get a deal done and is offering a majority share to do so, that may not be the best course of action and may create flight risks and other issues once future rounds and dilution are taken into account. That said, we’re no pushovers, but it’s a balance between motivation on the strategic investor side and that of the management team itself. Both have ownership hurdles that need to be protected. >>>
By guest authors Irina Patterson and Candice Arnold
Irina: How many investments have you made in the past 12 months?
Paul: Four. It’s probably a reflection of the fact that we’re a group of individuals who invest together, not a fund. When we set it out from when we knew the numbers we were aiming for in terms of membership, what we knew about those individual members and what their investable funds would be on a yearly basis, that’s the number we came to. >>>
By guest authors Irina Patterson and Candice Arnold
Irina: So, appssavvy is one of Wider Wake deals?
Paul: Yes, appssavvy is one our deals; KlipSmart is the company that we built years ago [before Wider Wake] . . . Smartclip is a company within Thomas Falk’s (one of our cofounders) empire, and that’s a video ad network that’s going great in Europe. As for Wider Wake exit success stories, the companies that we’ve invested in, it’s too early for us to have exited from them. >>>
By guest authors Irina Patterson and Candice Arnold
Irina: So, right now you have about 20 members in Wider Wake. How do you prescreen for your membership?
Paul: The membership criteria are quite tight, actually. All of the founding members have very applicable experience in digital media advertising. And that’s also reflected in the regular membership. So, we don’t have any silent money. We don’t have doctors, we don’t have structural engineers, we don’t have anybody who doesn’t have some insight, functional expertise, or experience in digital media advertising. >>>
By guest authors Irina Patterson and Candice Arnold
This is the third interview in our series on seed financing and angel investing. Today we are talking to Paul Olliver, cofounder and CEO of Wider Wake Networks, Inc. and Steve Stratz, Wider Wake spokesperson. Wider Wake is headquartered in New York City, its member network is global, its members think of themselves as a trans-Atlantic angel forum, and they invest predominantly in digital media advertising. >>>