By guest authors Irina Patterson and Candice Arnold
I am talking to Dave Knox, one of the co-founders of the Brandery, which is a mentorship-driven 12-week business accelerator based in Cincinnati, Ohio. Founded in 2010, they are part of TechStars Network, have similar format, and offer early stage entrepreneurs $20,000 in financing. They particularly focus on startups where design, branding, and marketing can be a serious competitive advantage. >>>
By guest author Irina Patterson and Candice Arnold
Irina: What help do you offer in terms of financing?
Micah: Before a company is going to go out and raise capital, we want to make sure that the founders have a good sense of their market and, if possible, show revenue.
If a business is revenue positive, they could have more leverage with investors than if it is just what we refer to as an “aspirational business.” >>>
By guest author Irina Patterson and Candice Arnold
Micah: For the most part, the entrepreneurs who are on our waiting list are looking for physical space. We refer them out to other spaces. We’ll refer to Deb Johnson (Pratt Design Incubator for Sustainable Innovation), or there’s something here called the Coalition of Office Space Providers. >>>
By guest author Irina Patterson and Candice Arnold
Irina: At what stage do you usually prefer that businesses apply for incubation?
Micah: We like to see them before they’ve closed their Series A round of funding, so anywhere between friends and family [funding] and revenue.
Companies can come in with some revenue. But if they’ve closed their A round and they’re already more than 15 people, then they’re probably too late. >>>
By guest author Irina Patterson and Candice Arnold
I am talking to Micah Kotch, who serves as director of operations for NYC ACRE at NYU-Poly (the New York City Accelerator for a Clean and Renewable Economy). NYC ACRE is seeded by a four-year, $1.5 million grant from the NYSERDA (New York State Energy Research and Development Authority).
NYC ACRE was created in partnership with the New York City Economic Development Corporation, the New York City Investment Fund, Columbia University, Pratt Institute, and NYU.
NYC ACRE is a subset of the NYU-Poly Varick Street Incubator, which Micah also helps to run. >>>
By guest authors Irina Patterson and Candice Arnold
Terry: How do we reproduce that collaborative environment online in a way that the companies that come through here – almost 1,000 companies came through in the past three months – how do they collaborate without having to come through the facility every day? How do we extend that in way that there’s still value added but through our online tools? >>>
By guest authors Irina Patterson and Candice Arnold
Terry: If a company is adding value to this ecosystem, we don’t have to charge them cash to be in this space. It’s not formulaic by any stretch of the imagination. It’s a lot more difficult to manage an incubator like this, but it’s a lot more valuable at the end of the day, to do it this way.
It also depends on the time and the availability. If it makes sense for us to bring somebody in and we’ve got some room and we can afford to take a little bit more risk … Again, our revenue model is not just about the real estate. We don’t have to charge for the real estate.
If we’ve got opportunity or upside in corporate development or equity, then we can afford to be a little more risk-taking on the real estate side of it. >>>
By guest authors Irina Patterson and Candice Arnold
Terry: One of the companies that launched here last week is called Photogram. It is similar to Instagram in the mobile app space, which was very popular. Photogram [which targets new parents] also has been performing just about as well, in terms of getting customers, as Instagram was. Instagram was a big national success in terms of how much people paid attention. >>>