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Putting the Freshworks IPO in Context (Part 3)

Posted on Friday, Sep 24th 2021

Broader Implications

I have been watching with delight how the Indian startup ecosystem is celebrating the success of Freshworks. 

Indian entrepreneurs have found their celebrity role model in Girish Mathrubootham.

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Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 1)

Posted on Friday, Sep 24th 2021

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Kish and Vanessa bootstrapped to multi-million dollars in revenue selling a private label product before quitting their job. In this story, you also get to see the nuances of running successful (and not so successful) crowdfunding campaigns. Very interesting journey and insights.

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Putting the Freshworks IPO in Context (Part 2)

Posted on Friday, Sep 24th 2021

Freshworks’ Financials

Within two years of its launch, Freshdesk joined the 1Mby1M Million Dollar Club. Revenues were estimated to have grown to a $10 million annual run rate by the end of 2013. In December 2011, the company raised its first Series A funding for $1 million, $5 million in 2012, and $31 million in 2014. So far, the company has raised $484 million in over nine rounds and has acquired 13 capital-efficient startups, several of which were funded by Girish as an angel investor.

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Putting the Freshworks IPO in Context (Part 1)

Posted on Thursday, Sep 23rd 2021

On Nov 13, 2009, I wrote an article in my Forbes column titled India’s Next Celebrities. It was a year after the financial crisis.

Never mind the recession. In India, entrepreneurial energy has continued to grow. It still exists only in small pockets. And the sophistication of the entrepreneurial ecosystem has a long way to go before it can resemble anything like Silicon Valley–or even Israel. In this evolution, the Indian media has an important role to play.

At the time, I was busy trying to turn Sridhar Vembu, CEO of Zoho, into a celebrity. Hardly anyone had heard of HIM until my 2007 profile.

I had not yet launched 1Mby1M.

Girish Mathrubootham, avid fan of celebrity Tamil film star Rajnikant, had not yet launched Freshdesk (now Freshworks). He was still working at Zoho, under Sridhar’s tutelage.

Both of those events happened in 2010.

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12 Udemy Courses on How to Come Up With New Tech Startup Business Ideas

Posted on Sunday, Sep 19th 2021

You want to do a startup. So, you need an idea to build around. The Covid-19 pandemic has changed consumer behavior in a major way. As we move through the virus-era, much more will likely change. With this realization, we ran a poll asking which topics readers would like me to cover and discuss. The overwhelming winner was startup ideas. So, after much thought, here are eight of my most recent startup ideas. My hope is to stimulate and help my fellow entrepreneurs catalyze these ideas into profitable businesses.

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Bootstrapping Using Services to $10M: Zimit CEO James Cramer (Part 6)

Posted on Saturday, Aug 7th 2021

Sramana Mitra: That positioning is sharp and well-defined. Does that continue to be your sweet spot?

James Cramer: It continues to be the biggest line share. It is where we focus the most. What we added that expanded our market was partnerships. We sought professional services automation platforms that targeted the same customers knowing that they don’t have our functionality. If they did, we partnered with them and added a competitive differentiation in that deal.

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Bootstrapping Using Services to $10M: Zimit CEO James Cramer (Part 5)

Posted on Friday, Aug 6th 2021

Sramana Mitra: Three out of the fifteen customers you started the process with converted into customers. What kind of average deal size did they convert at?

James Cramer: The initial deal size was maybe $50,000 to $75,000 in ARR.

Sramana Mitra: What time frame are we talking about?

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Bootstrapping Using Services to $10M: Zimit CEO James Cramer (Part 4)

Posted on Thursday, Aug 5th 2021

Sramana Mitra: Tell me how you went about it. You used the lesson that you learned on bootstrapping using services. Tell me more about how you applied that principle to this business.

James Cramer: The first thing that we did was, we got into a room with a whiteboard. It was just the two of us. Because we are such experts in this topic, we thought that we would give it a week or two and we will have this thing all white boarded out, and we’ll have a good model of what the problem is and the corresponding solution. We can then start building.

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