Bootstrapping for 30 Years: Dean Guida, CEO of Infragistics ( Part 2)

Dean Guida: When I graduated from school, I moved up to New York City because I wanted to work for all the smart people. There is a lot of money in New York City. I started my company when I was 23. It was 1989. All the smart people like Microsoft and these other companies were in New York.

I was a freelance consultant. I first had a job with GE Consulting. I was very young, so they were saying; “We can’t hire you with the rates we hire. You are just too young.” I said, “Look, I am really good. I love writing software. Wherever you put me, I’ll not only do a good job but I will also get more consultants here for you.”

Bootstrapping for 30 Years: Dean Guida, CEO of Infragistics (Part 1)

Dean has a real passion for the elegance, simplicity, and beauty of software development. He has built a company celebrating these values.

Sramana Mitra: We will start at the beginning of your journey. Where are you from? Where were you born and raised?

Dean Guida: When I was six years old, my mom and dad got divorced. I moved to Miami, Florida. I saw how much my mom struggled to make money for us, When I was eight years old, I just wanted to work. I convinced the maintenance man in the apartment that I was living in to let me do his work. He would pay me off the books.

How to Create a Monopoly in an Esoteric Niche: Steelcloud CEO Brian Hajost (Part 5)

Sramana Mitra: What is the total size of the company?

Brian Hajost: We will do $8 million this year and we have 27 people.

Sramana Mitra: Are all of them in the Washington DC area?

Brian Hajost: All of them are in our office in Washington DC. As you mentioned, it is a niche product and it’s hard to understand. I cannot hire anybody on the street that has ever done this, at least this development and support work. We have to train. We get good technical people and we train them. It takes mentoring. Most of that is done face to face. 

How to Create a Monopoly in an Esoteric Niche: Steelcloud CEO Brian Hajost (Part 4)

Sramana Mitra: Are the system integrators required to install something like this?

Brian Hajost: No, nobody is required to install it. Systems integrators use it because they have a program that requires that they do this hardening work. They use the product in that work. The product takes two minutes to install and two hours to train. We build it because we deliver products all over the world. My product is used in India by a large US medical device companies.

How to Create a Monopoly in an Esoteric Niche: Steelcloud CEO Brian Hajost (Part 3)

Sramana Mitra: You mentioned that you started building the solution in 2012 and then launched it in 2014. Did I hear that correctly?

Brian Hajost: That is correct.

Sramana Mitra: This period between 2012 to 2014 and the five people that were working on this, how was that financed? Was it from the sale proceeds of the other two divisions of Steelcloud?

How to Create a Monopoly in an Esoteric Niche: SteelCloud CEO Brian Hajost (Part 2)

Sramana Mitra: In 2014, you had five people in SteelCloud?

Brian Hajost: Yes, I came back in 2009 to sell off two of our three divisions. It was a rescue mission. The market for the third product line had gone away in 2012. We had to do a complete reboot of the company in 2014. 

Sramana Mitra: What were the two product lines that you sold off? What was the left of the division where you built the company around?

How to Create a Monopoly in an Esoteric Niche: SteelCloud CEO Brian Hajost (Part 1)

If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page.

Everyone talks about BIG markets. Learn how to build a monopoly in a small market and, as a consequence, a strong defensible business.

Sramana Mitra: Let’s start at the beginning of your journey. Where were you born and raised? What kind of background did you have?

Surviving Covid with a Bootstrapped Venture: Kristi Herold, CEO of JAM (Part 6)

Sramana Mitra: Has your sports league business come to a complete standstill? 

Kristi Herold: Yes, it’s gone, but it will come back. 

Sramana Mitra: Yes, it will come back, but you will just have to survive this period.