Lloyed Lobo: R&D tax credit is a beachhead for us. My co-founder used to run this at KPMG. He was a manager at the R&D tax credit team. He said that it’s a manual and broken process. At the end of the year, we would go to companies and say, “Give us your shoebox.” But that shoebox is not just your receipts; it’s everything you did in R&D.
>>>Sramana Mitra: You were doing this out of Chicago?
Sarva Srinivasan: New Jersey. All three of us are from New Jersey. We started off in a small office back in January 2014.
Sramana Mitra: All these 20 clients, you serviced with just the three of you?
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
When we spoke in 2015, Joel Lessem was scaling a profitable company in Toronto called Firmex, and had only spent $4 million in angel money to get to almost $10 million in revenue.
Sramana Mitra: Let’s start with the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?
Joel Lessem: I was born in Israel but raised in Toronto from the age of three. I grew up in Toronto.
Lloyed Lobo, Co-founder and President of Boast.ai, discusses his failures and eventual success building AI startups. Wonderful conversation!
Sramana Mitra: Welcome Lloyed. I’m looking forward to know you and understanding what you’re doing.
Lloyed Lobo: Thanks for having me.
>>>Sramana Mitra: Can either one of you summarize Bikram’s background?
Sarva Srinivasan: Bikram spent most of his time in banking. He graduated from Illinois Institute of Technology in Chicago and then went on to work at McKinsey for a year or so. He then worked at Lehman, Goldman, and Citi. He comes from a background of building and running services operations at banks.
Sramana Mitra: Tell me about what was the analysis of the market and where did you position EZOPS.
>>>This is a text book case study of founders with deep domain knowledge in starting with services and then productizing, eventually raising institutional capital.
Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born? Where does your journey begin?
>>>Sramana Mitra: You were finding all these levers at the right moment. Timing is really hard to get, but when you get it right, it works really well. What kind of revenue level were you at in 2015?
Stephanie Madesh: We would have been at $3.5 million.
Sramana Mitra: How many people now?
Stephanie Madesh: 12 employees.
>>>Sramana Mitra: Were you selling this under private label, or was it still retail?
Stephanie Madesh: We were selling it as the Kalon brand. It was our own design. We were still a boutique. But if you can imagine Forever21 when they started, they had their own label and all the labels that they carried.
Sramana Mitra: It’s very common in the fashion business. They start with selling other people’s brands and then pick up categories in which they offer their own brands. Your strategy is exactly in line with what retail companies do.
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