Bootstrapping a Two-Sided Marketplace: Mort Fertel, CEO of SudShare (Part 5)

Sramana Mitra: So, from 2017 to about 2020, that’s the phase when you crossed the million dollar milestone. Then COVID accelerated your situation. What happened?

Mort Fertel: On the customer side, I mentioned what happened there. It’s a hypothesis. I can’t prove it. I think that with life being so precious and that idea being so in the front of people’s minds, people have become more intentional about how they want to spend their time. Laundry is just this burdensome task that we just have to get done. If you can present them with an alternative like we have, they’d rather spend time with their kids and spouses.

Bootstrapping a Two-Sided Marketplace: Mort Fertel, CEO of SudShare (Part 4)

Sramana Mitra: I’ve got two nuggets out of your initial story. One is using Indeed to get some of the sell side going. Then really building in virality into the app. On the buy side, laundry services Google keyword search. I take it you were self-funding this company. 

Mort Fertel: Yes.

Sramana Mitra: The business model is a commission on the transaction size?

Bootstrapping a Two-Sided Marketplace: Mort Fertel, CEO of SudShare (Part 3)

Sramana Mitra: What about on the sell side?

Mort Fertel: It might be interesting to note that the first sudsters – what we call the washers – were my wife and I. That didn’t last long. That’s how we started. The key to the growth of the platform has been the same thing. Create a phenomenal experience for the workers and they will tell their friends and family. It’s been primarily word of mouth.

Bootstrapping a Two-sided Marketplace: Mort Fertel, CEO of SudShare (Part 2)

Sramana Mitra: Who built the company? You or your son?

Mort Fertel: Both. We’re co-founders.

Sramana Mitra: The idea sounds great. It came out of your personal observation of your wife’s woes with laundry. It sounds like your son has the technical expertise. What was he doing at that time when he decided to put together this app?

Bootstrapping a Two-Sided Marketplace: Mort Fertel, CEO of SudShare (Part 1)

This is an insightful story of a family that has built an interesting two-sided marketplace business for outsourcing laundry services.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? In what kind of background?

548th 1Mby1M Entrepreneurship Podcast with Lloyed Lobo, Co-Founder of Boast.ai (Part 6)

Sramana Mitra: ARR is now your business model right?

Lloyed Lobo: We look at it as ARR. For every year a company does R&D, they pay us. It’s recurring. Although we take a percentage, it’s very consistent with how much R&D they do. That’s how we model it out. 

Sramana Mitra: How many customers is $10 million ARR for you?

548th 1Mby1M Entrepreneurship Podcast with Lloyed Lobo, Co-Founder of Boast.ai (Part 5)

Sramana Mitra: How did you manage the early phase where you had to stay afloat to get paid?

Lloyed Lobo: With the help of loans, houses bank loans, credit cards, and very lean teams.

Sramana Mitra: How many were you?

Lloyed Lobo: When we started, it was just me and my co-founder. Then there was a whole bunch of people. It was hard making payroll. A lot of credit to my co-founder because he funded it out of his personal cash to make payroll many times. We also got loans on my house and Alex’s house. They were very hard times. One of the things for us was our wives have been very supportive.

Thought Leaders in Artificial Intelligence: Salil and Kiran Pande, Co-Founders of VMock (Part 1)

Salil and Kiran Pande have built a capital-efficient AI company from India addressing the global career services market.

It’s a wonderful conversation that works in both AI thought leadership and also their entrepreneurial journey. Enjoy!

Sramana Mitra: Let’s start by introducing our audience to yourself, your co-founder, and VMock.