Sramana Mitra: By December, you had the MVP. How many of the other customers came on board?
Slava Bronfman: Just a handful in the first quarter of 2017.
Sramana Mitra: What was the incident to make you realize that you had to pivot?
>>>Sramana Mitra: Why Art.com?
Josh Chodniewicz: This was in 1994. It was a while ago. A buddy of mine called me up. He was at Virginia Tech. He was getting his Computer Science degree there. He said, “Josh, I know something that’s going to be huge one day – the internet.” We started talking about it.
I bought myself a modem and started playing around with it. We brainstormed in a diner in New Jersey. Nobody was using it. To give context, one out of 800 Americans had an email address in 1994.
>>>Sramana Mitra: You’ve finished this accelerator program and you’ve got some mentors. What was your trajectory? Were you building a product first? Were you talking to customers? Where did the validation of your idea come from?
Slava Bronfman: We were a bit naive. We just started building the product. Our product is very tech-heavy. We were thinking that two guys can just build the product. We understood that it’s not the case. The right thing to do is to build a nice presentation and approach investors. We had a big mission here and we needed a lot of people to build the product.
>>>Josh bootstrapped for 10 years before raising a $30M first round of funding.
Read on to learn more about his journey.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raise, and in what kind of background?
>>>Slava was a Cyber Security geek in the Israeli military. In this interview, he tells the story of his transition to a successful entrepreneur.
Cybellum has been acquired by LG but continues to operate as an independent business unit subsidiary within the conglomerate. Awesome story with numerous lessons for geeks who aspire to be entrepreneurs.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised and in what kind of background?
>>>Sramana Mitra: Have you done any of these integrations?
Omri Dor: Generally yes.
Sramana Mitra: At what point in your evolution did integration start to happen?
Omri Dor: I would say that’s a part of the never-ending product-market fit search. You start your work in New York. Then you start to leave. What do you find? Larger landlords and property managers use different software that requires integrations. They will say, “I will not work with your product unless you’re fully integrated.” You keep finding these blocks. Do you change your product or go after a different market?
>>>Sramana Mitra: How does that work out ROI-wise? $3,000 is the security deposit and $10 a month. For how long? Is there a cap?
Omri Dor: We’ve done a lot of experiments since. The price is in the range of 6% to 12% APR on your deposit. If you choose the Obligo service and keep your $3,000 deposit and invest that with something that returns more than 6%, you are making money. Let alone if you have credit card debt. For the renter, there is a value.
>>>Sramana Mitra: Your Series A was mostly angels?
David Moss: There were some traditional VCs in Series A as well.
Sramana Mitra: What was the size of the Series A?
David Moss: I think it was around $4 million. With Series B, we filled it out with more corporate investors. They also turned into customers.
>>>