Valon is a software developer who made a successful transition to an entrepreneur and had a quick exit with his first venture.
His second venture is already at $5M+ in revenues with just a pre-seed round of financing. This venture, Behemics, has already received two acquisition offers. Fabulous story!
>>>Sramana Mitra: What about fabric?
Joe Zhou: We purchase from big fabric factories and we handle its stocking.
Sramana Mitra: Let’s say a designer wants to design something, they have to work within a catalog of fabric?
Joe Zhou: We have 40 kinds of fabric. They don’t need to select from the fabric. The fabric is connected to certain styles. We already have these prepared.
>>>Joe talks about a gap in designing, manufacturing, and drop-shipping small run fashion merchandise.
Excellent offering from a Chinese company to fill a big gap in SMB e-commerce.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
>>>Sramana Mitra: I also want to comment on what you said about go-to-market strategy. Cybersecurity is incredibly crowded. If you think about a large enterprise buyer who is usually a CISO, they don’t really have the bandwidth to look up every little startup out there. They have close relationships with the top players. When it comes to small companies, you have to go to market through some other way to reach these buyers. That’s what we assessed.
It’s becoming more acute now. As a result, there has been a shift in the thinking of VCs who are investing in these early-stage cybersecurity companies. They are also thinking about operating with a very small amount of capital. At the point where you need to scale your sales, that’s where investors are seeking exits into strategic players.
>>>Sramana Mitra: Was it mostly direct selling through LinkedIn?
Peter Ord: We were 100% outbound all the way to our Series A. Our Series A was raised in October 2020. We sourced three lists that we believe represent ideal customer profiles. The first list was companies that have recently raised. The second was competitors of our current competitors. The third list was people whose job roles have changed in LinkedIn that had implementation manager in their title. Those three lists are our outbound effort. We got all the way to $2 million ARR just by pure outbound approach.
>>>Deepak Balakrishna, Co-founder CEO of Adya, which was acquired by Qualys. We review his lessons from the trenches, steering a Bootstrapping to Exit transaction.
Sramana Mitra: Let’s start with at the 1Mby1M premium program with Adya, which was acquired by Qualys. Qualys, as you might know, is a public cyber security company. Adya was also in the cyber security space. I invited Deepak to talk about exit strategy and what he went through.
>>>Sramana Mitra: What was the skillset of that employee that you brought in?
Peter Ord: He was a fellow sales leader. I was supporting the product.
Sramana Mitra: The agency that you were working with was maintaining the product.
Peter Ord: Right. We were selling and getting more customers. Todd, who was that first employee, came to me and said, “I don’t have the time to support this. I can’t handle these calls. We need to find an operations person.” That’s when I hired my third employee in December of 2018. He’s won CEO of the Year from Silicon Slopes in Utah.
>>>Sramana Mitra: Who was going to build the product? You are not a technical person, right?
Peter Ord: I sent my resignation to my boss when I was on vacation. Part of the reason was, I had gotten a number of calls from car dealers who were upset with the implementation during my vacation. It was the straw that broke the camel’s back. My wife was still frustrated that I went downstairs, got white paper from the business office, and I just stayed upstairs in the hotel room the whole day just mocking out what the system should look like.
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