Entrepreneur Couple Bootstrapping an EdTech Company to $10M: Boom Cards CEO Mary Oemig (Part 5)

Sramana Mitra: The $10 million in revenue, was that also 50/50?

Mary Oemig: Yes. It’s pretty standard that it splits that way. There is some seasonality. The pandemic was this weird surge. This school year is the new baseline, but the pattern has been consistent over the years.

Sramana Mitra: Is this still bootstrapped?

From Brazil to a US HRTech Success Story: Talentify: Othamar Filho (Part 3)

Sramana Mitra: At what point did you start to get a steady stream of new customers?

Othamar Filho: It was in the middle of 2018 – a year and a half later. We started to see revenue from our direct clients grow. The reason was we were simplifying the product. What will help them make a decision faster? What will be something that would solve a pain point right now? That was the path. About two and a half years later, we got to a point where Cielo was 20% of our revenue.

Sramana Mitra: What kind of customers did you get that traction from?

Entrepreneur Couple Bootstrapping an EdTech Company to $10M: Boom Cards CEO Mary Oemig (Part 4)

Sramana Mitra: All this is developed by Eric and your Vietnamese developer?

Mary Oemig: We now have a much bigger team. The original was developed by someone who left. We couldn’t continue to pay him and has come back. Eric and Zach were our early developers. We now have about five US-based engineers with one in Indiana, one in Wyoming, and the rest in Seattle.

Sramana Mitra: Your business model is a membership fee?

From Brazil to a US HRTech Success Story: Talentify: Othamar Filho (Part 2)

Sramana Mitra: How did Cielo find you?

Othamar Filho: Three years before, they had a scout go to Brazil and to many other Latin American countries to talk to RPO companies there. I had an RPO company in Brazil. That person was at Cielo. When I had the solution ready, I showed it to him. He presented that solution to the CEO.

Sramana Mitra: Before you raised money, what was the deal size that Cielo had put together with you to use your product?

Entrepreneur Couple Bootstrapping an EdTech Company to $10M: Boom Cards CEO Mary Oemig (Part 3)

Sramana Mitra: In the 2012 to 2018 period, you were moonlighting and being creative with your bootstrapping. Was it just you and Eric?

Mary Oemig: Yes. Starting in 2016, we paid for a developer in Vietnam. We trusted the provider. We felt comfortable with the pricing. They gave us an early discount.

Sramana Mitra: What kind of revenues at that point?

From Brazil to a US HRTech Success Story: Talentify: Othamar Filho (Part 1)

Brazilian entrepreneur Othamar Filho identified an HRTech problem to solve while building a business in Brazil.

Read how he navigated his way to building a successful company in the US.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where are you born, raised, and in what kind of background?

Entrepreneur Couple Bootstrapping an EdTech Company to $10M: Boom Cards CEO Mary Oemig (Part 2)

Mary Oemig: We did what I would recommend to every single entrepreneur – a lot of listening tours. We talked to our future customers. We talked to teachers. We learned that teachers were trying to hire developers around the world to turn what they knew into games. They were losing a lot of money doing it, because they didn’t know how to manage developers.

We realized in the end that what we should develop is a creation platform with a student play platform based on best-in-breed knowledge about what you need to know about student performance in order to inform good next decisions about what to teach next. We trust that teachers know what content needs to be taught.

Entrepreneur Couple Bootstrapping an EdTech Company to $10M: Boom Cards CEO Mary Oemig (Part 1)

Mary and her husband, Eric, have been scrappy bootstrappers through a decade-long journey building Boom Cards. Awesome story!

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?