568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 2)

Sramana Mitra: Total funding of under one million dollars and a little bit of government fund. Talk about the customer development process. Where did you get the customers from? What type of customers zeroed in on your value proposition?

Abinash Saikia: Before these guys put in money, we were able to acquire a reputable customer. You’ve probably heard of Biocon in India which is the largest biopharmaceutical company in India. I was working in strategy at Biocon. My manager connected me to the CIO at Biocon. I built a relationship with him over time. They became our first customers.

Applying AI to Lead Generation: Rev CEO Jonathan Spier (Part 1)

I did a startup in 1998 by applying AI to the lead generation and qualification problem. It was early. The data was not yet rich enough.

Now, the data is there. Can the problem finally be solved at the right level of sophistication?

Sramana Mitra: Let’s go to the very beginning of your journey. Where were you born and raised?

568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 1)

Abinash Saikia, Co-founder of EnCloudEn and former 1Mby1M Premium member, has successfully bootstrapped his venture to an exit and discusses the process in great depth.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the premise of EnCloudEn.

Abinash Saikia: I have had a pretty good education from IIT Chennai and, subsequently, an MBA from IIM Bangalore. I worked for a couple of years but the entrepreneurial bug was always there. I could not continue for much longer. I left my job and started a company called SmartBuildings. I was at that company for about three years. It was mostly an IoT-based energy conservation solution.

Building a Capital-Efficient Niche SaaS Startup from The Netherlands: Hatch CEO Joris Kroese (Part 4)

Sramana Mitra: Talk to me about the customer acquisition strategy. Beyond the partnerships through which you got to the first base, what did you do from a sales and marketing point of view that got you to the next level?

Joris Kroese: There are different phases there, but we started simply by appointing people who would use their own outreach techniques to prospect potential buyers. It was mainly one-on-one and not so much marketing yet.

Building a Capital-Efficient Niche SaaS Startup from The Netherlands: Hatch CEO Joris Kroese (Part 3)

Sramana Mitra: Business model is SaaS?

Joris Kroese: It’s SaaS. Our clients are the brands where we basically add these e-commerce capabilities on a fixed fee per month per country.

Sramana Mitra: It sounds like your primary channel was tagging along with the sales team of this content syndication company. Was that the only channel?

Joris Kroese: Initially yes.

Building a Capital-Efficient Niche SaaS Startup from The Netherlands: Hatch CEO Joris Kroese (Part 2)

Sramana Mitra: How long did you do the IT services work?

Joris Kroese: For a year and a half, after which, I sold the company. I actually had a new business idea in my mind while I was still running the e-commerce business. We did a lot of turnovers. We were a much-appreciated business partner for business brands. All those brands, back then, had a dealer locator.

Building a Capital-Efficient Niche SaaS Startup from The Netherlands: Hatch CEO Joris Kroese (Part 1)

Often niche ideas are great to build capital-efficient, profitable startups on.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Joris Kroese: I was born in a small village close to Amsterdam. I was born in 1977. I studied Information Engineering. After my studies, I started my first venture which was an e-commerce venture selling, mainly, consumer electronics in Benelux and Spain. I did that for about 10 years.

From Developer to Successful Entrepreneur with Exit: ACCELQ CEO Mahendra Alladi (Part 5)

Sramana Mitra: There is a tool that I use when we teach our entrepreneurs about building a sales funnel. We call it pain extraction questions. When you start discussions, you ask questions about a pain. What is your first pain extraction question?

Mahendra Alladi: How often do you get bit by a production bug? How many escalations do you take because of delayed release cycles? The answers are also very common. This is something that is a burning issue. I don’t really have to sell a lot. The problem is easily acknowledged.