568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 4)

Abinash Saikia: I had learned a lot of stuff. There are three things you could do. LinkedIn is one. Second is, if you have a connection, that is even better. What also works are cold emails. It has worked in my case. If you have the right message to the right person in the company, you get noticed. The hit rate is not very high. At the same time, if you have the right message, email also works.

Sramana Mitra: LinkedIn is a very good tool to research who are the right people you need to get connected to. The warmer the introduction you can get, the better. Cold email and cold LinkedIn work, but if you can work your network, that is always a desirable way. The point that you are making is that cold contact also works. If you have something relevant, people are willing to talk to you. There is a bit of a playbook.

Applying AI to Lead Generation: Rev CEO Jonathan Spier (Part 3)

Sramana Mitra: How did you get millions of bookings prior to having a product?

Jonathan Spier: A big portion of that was because of spending time upfront to identify a vision that the right people care about and then connecting with those right people.

Sramana Mitra: Where did that vision come from?

Jonathan Spier: My co-founder was our original visionary. It was the team overall. We had a great team. It was a joint vision between us and customers.

568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 3)

Sramana Mitra: Let’s talk about the acquisition itself. At what point did you start speaking with the acquirer? I introduced you to a whole bunch of people as well. We were working on getting you in front of people. Discuss when did you start this process and how you put one foot after the other.

Abinash Saikia: At our peak, we were close to a million dollars in revenue. Towards the end of the year, the pandemic hit and we were not able to close the deals, but we were in that range. When the pandemic hit, it was a very uncertain time. We knew that we had some backup in terms of funding but not a whole lot. We know that we’re going through a phase where sales would drop significantly.

Applying AI to Lead Generation: Rev CEO Jonathan Spier (Part 2)

Sramana Mitra: How far did you take that company?

Jonathan Spier: We grew it for about seven and a half years. We had raised a little over $20 million, and we had an offer to sell into the nine figures from a major enterprise software company. One of the board members didn’t want to sell. They kept it private. The good news is it’s a good company. It’s still considered the leader in the enterprise analytics category.

Sramana Mitra: What is the name of the company?

568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 2)

Sramana Mitra: Total funding of under one million dollars and a little bit of government fund. Talk about the customer development process. Where did you get the customers from? What type of customers zeroed in on your value proposition?

Abinash Saikia: Before these guys put in money, we were able to acquire a reputable customer. You’ve probably heard of Biocon in India which is the largest biopharmaceutical company in India. I was working in strategy at Biocon. My manager connected me to the CIO at Biocon. I built a relationship with him over time. They became our first customers.

Applying AI to Lead Generation: Rev CEO Jonathan Spier (Part 1)

I did a startup in 1998 by applying AI to the lead generation and qualification problem. It was early. The data was not yet rich enough.

Now, the data is there. Can the problem finally be solved at the right level of sophistication?

Sramana Mitra: Let’s go to the very beginning of your journey. Where were you born and raised?

568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 1)

Abinash Saikia, Co-founder of EnCloudEn and former 1Mby1M Premium member, has successfully bootstrapped his venture to an exit and discusses the process in great depth.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the premise of EnCloudEn.

Abinash Saikia: I have had a pretty good education from IIT Chennai and, subsequently, an MBA from IIM Bangalore. I worked for a couple of years but the entrepreneurial bug was always there. I could not continue for much longer. I left my job and started a company called SmartBuildings. I was at that company for about three years. It was mostly an IoT-based energy conservation solution.

Building a Capital-Efficient Niche SaaS Startup from The Netherlands: Hatch CEO Joris Kroese (Part 4)

Sramana Mitra: Talk to me about the customer acquisition strategy. Beyond the partnerships through which you got to the first base, what did you do from a sales and marketing point of view that got you to the next level?

Joris Kroese: There are different phases there, but we started simply by appointing people who would use their own outreach techniques to prospect potential buyers. It was mainly one-on-one and not so much marketing yet.