Sramana Mitra: How many nursing homes are using the product?
Deepak Gaddipati: We did a lot of trade shows. In 2018, we got connected with Ziegler, which is an investment banker that does underwriting for hospitals and nursing homes. Whenever you want to build a new nursing home or a new hospital, they put out bonds and they raise $50 million, $100 million, or whatever it is.
>>>Sramana Mitra: When you raised angel financing, did you already have these nursing homes working with you on the pilot?
Deepak Gaddipati: No. First, we developed the product. We looked for the biggest physical therapy conference. There was one conference in Vegas within three days. They had a booth open, so we bought it. We wanted to present at this conference to see if the product sticks. We hustled. On the spot, we sold a couple of systems. We said we were going to deliver within three months.
>>>Sramana Mitra: What year are we in now?
Deepak Gaddipati: 2012. In 2013, we licensed some of the technologies we developed and started Virtusense. The single objective when I started was to prevent falls. I was very passionate about it. I really wanted to figure out a solution. We didn’t have a solution, but we had a lot of ideas and technology on how to do it.
Sramana Mitra: You didn’t really have an idea of what market you were going after. Are we talking B2C?
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Deepak has built a capital-efficient fall-detection company from Peoria, Illinois with a backend engineering team in Rawalpindi, Pakistan.
It’s an impressive entrepreneurial journey with a mission-driven company that is making real impact in the lives of seniors with fall risk.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
>>>Sramana Mitra: Talk about financing. Before the pivot, you raised $3 million. What happens after the pivot?
Felix Ohswald: We raised $600 million in all.
Sramana Mitra: What was the next round immediately after the pivot?
Felix Ohswald: We pivoted in 2019. We had 12 months where we tested out a couple of things. At the beginning of 2020, we raised our Series A round of €8 million from a VC firm in New York and London. With that money, we pushed in our international expansion.
>>>Sramana Mitra: What is the financial engineering of an acquisition like this? You have not raised any money for this company, right?
Matt Ramme: Correct.
Sramana Mitra: Private companies acquiring private companies is very complicated to pull off. Talk a little bit about that.
>>>Sramana Mitra: You said you talk to parents to map out a journey. Can you double-click down on that a bit? How much tutoring does a family require?
Felix Ohswald: On average, a family consumes eight sessions per month. That’s two sessions per week. One session is about 50 minutes in our case. On average, one kid has about two teachers. Over the whole learning journey of the kid, the child uses up to two teachers. Most of the time, this is in one particular subject. In a market like Germany, the number one reason why families take tutoring is that a kid struggles in a subject.
>>>Sramana Mitra: We have touched the big milestones in 2009. You have started monetizing enough to get yourself salaries. You have brought in the CEO who’s helping you monetize. What is the next inflection point?
Matt Ramme: From the very beginning, I had a link to send feedback. People had a lot of ideas. We would take that and we’d build it. We needed to not be the ones creating all the content. Everybody has these ideas. We need to let them do it. I already created tools just for ourselves. I spent most of 2009 getting the tools to a point where they can be publicly useable where anybody can create their own quiz.
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