Bootstrapping an AI Startup to $10M from Boise, Idaho: Christian Perry, CEO of Undetectable AI (Part 5)

Sramana Mitra: And you said you started mostly with small businesses and gradually built the enterprise business as well as the licensing and white labeling business. So in the small business category, what was your go-to-market strategy? How were you acquiring customers? How were the customers finding you?

Bootstrapping an AI Startup to $10M from Boise, Idaho: Christian Perry, CEO of Undetectable AI (Part 4)

Sramana Mitra: Let’s get to the exciting Undetectable AI story. What was going on in your mind? What problem did you want to solve, knowing that ChatGPT was taking off around you?

Bootstrapping an AI Startup to $10M from Boise, Idaho: Christian Perry, CEO of Undetectable AI (Part 3)

Sramana Mitra: Okay. What happens to that? How did you get the venture capital in Boise, Idaho?

Christian Perry: There are a couple of venture capital firms here in Boise, and there’s definitely a lot more moving in. The startup ecosystem has grown quite a bit.

Bootstrapping an AI Startup to $10M from Boise, Idaho: Christian Perry, CEO of Undetectable AI (Part 2)

Sramana Mitra: Got it. You said while you were doing your degree at Boise State, which took you eight years, you did two businesses on top of that?

Bootstrapping an AI Startup to $10M from Boise, Idaho: Christian Perry, CEO of Undetectable AI (Part 1)

You hear about fast growth, bootstrapped AI startups. Here’s a great story about one. Christian is not very interested in raising Venture Capital.

Building a Venture Scale FinTech SaaS Startup: Mike Whitmire, co-founder and CEO of FloQast (Part 7)

Sramana Mitra: Now, if you lift yourself a little bit on the product philosophy level, what are you seeing right now? Is it human-in-the-loop? Is it real agent-to-AI automation? What is your product roadmap philosophy, and what are you seeing in the market in terms of what is acceptable for customers?

Building a Venture Scale FinTech SaaS Startup: Mike Whitmire, co-founder and CEO of FloQast (Part 6)

Sramana Mitra: What’s AI doing to your business?

Building a Venture Scale FinTech SaaS Startup: Mike Whitmire, co-founder and CEO of FloQast (Part 5)

Sramana Mitra: So, Series C is the last round of funding, or is there more?