From PhD Student to Machine Learning Entrepreneur: SuperAnnotate CEO Tigran Petrosyan (Part 3)

Sramana Mitra: What emerged as your target market?

Tigran Petrosyan: This is a good question. Machine learning can be applied to all kinds of industries. Initially, our target was computer vision. Basically, those who use images to get intelligence out of images. This was our niche.

We started to build an engine to attract clients. It went through a few iterations and another six months before we realized that what we were building is much more than an annotation platform. There’s a big pain about the platform itself as a standalone software solution. We released that in early 2020.

From PhD Student to Machine Learning Entrepreneur: SuperAnnotate CEO Tigran Petrosyan (Part 2)

Sramana Mitra: When you applied to the Berkeley accelerator, how much time passed between your $100,00 funding to the accelerator?

Tigran Petrosyan: We got accepted to Berkeley after two months and then into the program after four months.

Sramana Mitra: How long were you in the accelerator?

From PhD Student to Machine Learning Entrepreneur: SuperAnnotate CEO Tigran Petrosyan (Part 1)

Tigran and his brother were Ph.D. students when they decided to quit their Ph.D. program and build a company out of their Ph.D. research technology.

They have since raised over $15M in funding and built a customer base of ~200 in their ML Ops business. They are leveraging countries like Armenia and Bangladesh for development and data services.

How NOT To Build a Startup: Ned Hill, CEO of Position Imaging (Part 7)

Sramana Mitra: Let’s go back to the point you were pivoting. How much money did you get at that point to do the pivot?

Ned Hill: Very little on a grip. My burn rate was over $100,000 a month. I was being given a couple hundred thousand dollars to go through the next couple of months. I knew I needed some commercial traction. I approached UPS and told them what I was doing. We did a pilot.

Sramana Mitra: Paid pilot?

How NOT To Build a Startup: Ned Hill, CEO of Position Imaging (Part 6)

Sramana Mitra: Five years have gone by at this point and then you do the pivot. How much money has gone in in these five years?

Ned Hill: $3 million or $4 million. It wasn’t that we weren’t doing commercial deals. I had prepped everybody that this was going to take a while. We had the ability to show people what we had created. It is mind-blowing. They had faith in me.

How NOT To Build a Startup: Ned Hill, CEO of Position Imaging (Part 5)

Ned Hill: We’re building a platform that not only could deliver packages for residents and buildings but also send notifications to these residents. We needed to flesh it out before we released it. I took my time. I’m thankful we did. It’s the best system in the world for package management. Working on the platform is also the basis for many other applications like pick-up and drop-off. In New York, you can’t drop it unattended.

Sramana Mitra: How much money went into funding your 12 years of technology development with no revenue?

How NOT To Build a Startup: Ned Hill, CEO of Position Imaging (Part 4)

Sramana Mitra: Tell me how you put one foot before the other. Try to tell the story of your lessons from the trenches. Did you have an investment thesis that panned out?

Ned Hill: I had a business plan.

Sramana Mitra: What were you going to do?

How NOT To Build a Startup: Ned Hill, CEO of Position Imaging (Part 3)

Sramana Mitra: This first company, how long did you do it for?

Ned Hill: It was five years. I was doing that part-time.

Sramana Mitra: You had another job?