Lauri takes us into a country that has done amazingly well in developing a technology and startup culture. Fascinating!
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What is the background?
>>>Joel Thomas: The reason I’m willing to share this is I had a choice to make. I could either be a victim in 2014 or I could choose to fight and one day be a victor. I hired Heather, Justin, and Meagan. Sadly Heather got sick. Justin was incredibly good.
To this day, he’s our fastest new hire to take to it. Early on, he had stolen some computers and taken them to a pawnshop. I ended up finding out about it. He confessed, but I couldn’t keep him on my team.
>>>Sramana Mitra: It sounds like you have a wonderful relationship with your dad.
Joel Thomas: He’s been great and amazing to my mom. He’s my stepdad, but he’s been a part of my whole life. He has invested so much emotionally in all of us in helping all of us realize our purpose.
My older brother Chris graduated from Princeton Cum Laude because my dad encouraged him. My brother Jonathan and I were very similar. I really looked up to him. Jon did really well in finance. My little sister is in real estate. He’s been a great blessing in our lives.
>>>Joel Thomas: On January 6 of 2014, when I showed up at work, there were resignation letters. Everybody had quit and gone to work at another company. It was really challenging. I had just gotten engaged a year before.
To wake up on my birthday and not have anybody at the company was scary. I had invested in a large office space at the airport. I was left with two sales people and myself, Garrett, and Terry. They weren’t friends from before.
>>>Sramana Mitra: What year did this restructuring happen?
Bassel Ojjeh: This was in 2014.
Sramana Mitra: LigaData really comes together in 2014. What happens next?
Bassel Ojjeh: My biggest focus continues to be profitability. Last year, I was reading something when it struck me, “You want the freedom to innovate and you need to be profitable to be free.” That combination is really important.
>>>Sramana Mitra: As long as it works, it’s great. When it doesn’t work, it’s problematic.
Joel Thomas: It did work till 2014. Everybody was doing really well. We were leaders in our industry. Because of the volume of business that we were doing, I was invited to join this organization called Air Charter Association of North America, which is an invite-only organization.
>>>Sramana Mitra: What happens next?
Bassel Ojjeh: We got our first few customers. We wanted to counter what the software industry is used to. We went open source. The goal was ubiquity. What we found out fairly quickly is, if you’re selling to traditional companies, they’re not used to buying open source software. It became counter-intuitive to them.
>>>Sramana Mitra: What’s the next major milestone after October 2008?
Joel Thomas: I had invested every dollar back into this marketing idea. There were two strategies. I believe in web-based marketing. That was a good strategy because of my experience of running this political organization at UCF.
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