Entrepreneurship in Heavy-Duty Technology: Digital Asset CEO Yuval Rooz (Part 3)

Sramana Mitra: Let’s talk about how you got the company off the ground. What were the first few steps? What was the concept, genesis, and the concept of validation? 

Yuval Rooz: Not only was this a very nascent technology, but it was also associated with cryptocurrency and Blockchain. There was also some negativity in the early days associated with the technology. The early days were hard in the sense that having conversations with potential clients was a challenge.

Bootstrap First, Raise Money Later from Houston: Onit CEO Eric Elfman (Part 5)

Sramana Mitra: You went straight to legal again?

Eric Elfman: It was about who we knew. Not only did we go back to legal but we also ended up configuring a solution for the same problem that our first company addressed. We realized that despite our last company being one of the dominant players in the space, the technology was 15 years old.

Entrepreneurship in Heavy-Duty Technology: Digital Asset CEO Yuval Rooz (Part 2)

Yuval Rooz: I landed at DRW, a trading company based out of Chicago. I quickly fell in love with the company because it was an entrepreneurial company. The owner, Don Wilson, allowed the employees to explore new ideas as long as those ideas were aligned with what the company does. I enjoyed that environment.

Bootstrap First, Raise Money Later from Houston: Onit CEO Eric Elfman (Part 4)

Sramana Mitra: Did you bring in an outside CEO or did you promote somebody from the inside?

Eric Elfman: I had hired a COO who became the CEO. 

Sramana Mitra: Was that the person who sold to the company that had already been a strategic investor? The exit path was already laid out? You just build longer and sell it at a higher price. 

Entrepreneurship in Heavy-Duty Technology: Digital Asset CEO Yuval Rooz (Part 1)

I always love to cover entrepreneurs who push the envelope on high horsepower technology. Digital Asset has. Fascinating story!

Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?

Bootstrap First, Raise Money Later from Houston: Onit CEO Eric Elfman (Part 3)

Eric Elfman: There was a pretty rich population of angels that if you had the patience and time, you could touch. 

Sramana Mitra: Were these Houston angels?

Eric Elfman: The majority were, but we eventually stretched out to Louisiana, a little bit in California, and even in the UK. It started with people in Houston. They had friends that wanted to get in on it, so it got wider.

Bootstrap First, Raise Money Later from Houston: Onit CEO Eric Elfman (Part 2)

Eric Elfman: The data search idea was to remove the paper invoice system and switch to electronic invoices directly from the law firms and run them against the rules and validate them. The result of that was a 5% to 10% savings on the money they were spending with the law firms just by enforcing guidelines that were already set.

Bootstrap First, Raise Money Later from Houston: Onit CEO Eric Elfman (Part 1)

Eric has built two sizable companies in legal tech from Houston. Great journey!

Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?