Building a Generative AI Venture from Portugal: João Aroso, CEO of Leadzai (Part 1)

João is a serial entrepreneur who has built several businesses from Portugal. His current company has found its path to scalability with the advent of Generative AI. He discusses challenges of business models and pricing in great depth.

A Serial Entrepreneur’s Journey into FinTech: Felix Rodriguez, Founder and CEO of finally (Part 5)

Sramana Mitra: Did you raise the seed round through your own network or through a startup network?

Felix Rodriguez: We had a process to raise funding, and they certainly made introductions. But I had taken matters into my own hands. I was inviting investors to Demo Day. I sent out a cold email to Pat Matthews, the founder of Active Capital. He ended up leading our round.

A Serial Entrepreneur’s Journey into FinTech: Felix Rodriguez, Founder and CEO of finally (Part 2)

Sramana Mitra: Okay. What were the other startups that you were working on at this point?

Felix Rodriguez: Immediately after that, we were thinking that for this company that has over 50 people, what could I and a couple of other engineers build that’s more automated. We were really passionate about automation. I think people call it AI now. But we were thinking about how could we automate the publishing business. We had a website business where we had a bunch of web designers. So, in order to get traffic on the web, you have to put content, right? And Google was starting to really take off.

A Serial Entrepreneur’s Journey into FinTech: Felix Rodriguez, Founder and CEO of finally (Part 1)

Felix has done nine ventures and sold several of them. He is currently building a venture-funded,
AI-enabled FinTech venture. Really intelligent, scrappy maneuvering in various alleys of online entrepreneurship.

Building a Global ERP Company from Estonia: Katana CEO Kristjan Vilosius (Part 7)

Sramana Mitra: Do the accounting firms identify themselves as being focused on manufacturing companies, retail companies, or physical oriented companies?

Kristjan Vilosius: No.

Sramana Mitra: Okay. So, how did you find them in building your channel partnership? Did you have to qualify everybody then?

Building a Global ERP Company from Estonia: Katana CEO Kristjan Vilosius (Part 6)

Sramana Mitra: That gap was obvious when you decided to position into the Shopify ecosystem. You’d already found that gap, right?

Kristjan Vilosius: Yes. Well, we’d found that when we founded the company. By the time we had finished our basic prototype, we realized that the opportunity is there.

Sramana Mitra: How much was the Series A?

Building a Global ERP Company from Estonia: Katana CEO Kristjan Vilosius (Part 5)

Sramana Mitra: Okay. Now, during these two years, tell me about the pricing model and the revenue. What was happening? What was the market accepting as your pricing model? What were you able to sell at and how was that adding up to your ARR, MRR?

Building a Global ERP Company from Estonia: Katana CEO Kristjan Vilosius (Part 4)

Sramana Mitra: When you first started getting into the Shopify ecosystem, was Shopify’s marketplace effective in getting you in there? Were you able to put in an app in the Shopify app store to get into that market?

Kristjan Vilosius: We did put up an app in the Shopify App Store. That is how we launched back in 2018. Back then we were nothing more but just an inventory and manufacturing app for Shopify merchants who have in-house manufacturing, which is just a subsegment of all the Shopify customers.