Sramana Mitra: What was your go-to-market strategy? And what is your go-to-market strategy today? It sounded like you got access to customers through First Data. Or did I get that wrong?
>>>Sramana Mitra: At that point in the year of 2010, what was going on in the market? Why did you choose to do this business? There are several other companies that are doing this business. What was the landscape then? Why Credibly in 2010?
>>>Sramana Mitra: So what happens after this beer thing closes?
Ryan Rosett: Then I went into real estate development. I was probably 25 or 26 at this time.
>>>Ryan has bootstrapped a FinTech small business lending business from Michigan, raised Private Equity funding to scale, and then bought the PE stake back through a Management Buy-out. Excellent case study!
Sramana Mitra: All right, Ryan, let’s start at the very beginning of your journey. Where are you from? Where were you born, raised? What kind of background?
>>>Sramana Mitra: How did you get that off the ground?
Erik Severinghaus: It began with me just investing my own personal money – the money I made at IBM and some of the money that I made at iContact. After maybe a year or so of running it, I started to look for outside capital and raised about a million dollars seed round.
Sramana Mitra: When you went out to raise your seed round, what was the situation? Did you already have a product in the market? Did you have customers?
>>>Erik discusses his journey as a serial entrepreneur and we deep dive into the Positioning of Bloomfilter.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and what kind of background?
>>>Sramana Mitra: Tell me a bit about the structure of these. As you were revolving from these pilots to actual deployment, sounds like your platform was strengthening. Who was doing the application layer? Was a part of your team doing the application layer or the customer’s team doing the application layer?
>>>Sramana Mitra: Let’s trace this a little bit more granularly. When did you launch the company? When did you quit your jobs, or did you not quit your jobs? Did you start it before quitting your jobs?
Anthony Scodary: No, I quit my job in November 2012 and I think we started a day later. I think we decided we were going to do this in the fall of 2012. Nico had previously been at a video game streaming startup called OnLive in Palo Alto. Evan had sold his last company, which was called Zappedy.
>>>